Grade The Analysts: Caldwell Beats Toprak By A Hair
RankAnalyst GMFord Chrysler SAARSAAR DiffOEM DiffOverall1Jessica Caldwell (Edmunds.com)1.9%0.7%8.4%14.43.6%4.5%8.1%2Jesse Toprak (TrueCar.com)2.5%1.3%8.1%14.62.3%6.0%8.3%3Peter Nesvold (Jefferies)3.7%2.2%6.1%14.52.9%10.1%13.0%4Rod Lache (Deutsche Bank)1.0%1.6%4.4%14.43.6%9.5%13.1%5John Sousanis (Ward’s)4.6%4.3%8.1%14.62.3%11.1%13.4%6Joseph Spak (RBC)4.0%4.9%8.0%14.52.9%11.2%14.1%7Patrick Archambault (Goldman)2.2%4.2%4.8%14.62.3%11.9%14.2%8Brian Johnson (Barclays)-1.5%-1.4%5.5%14.34.3%10.2%14.5%9Alec Gutierrez (Kelley)4.0%1.7%5.6%14.34.3%10.4%14.7%10Emmanuel Rosner (CLSA)3.3%2.0%4.4%14.43.6%11.2%14.8%11Chris Ceraso (Credit Suisse)5.0%4.0%6.0%14.52.9%13.3%16.2%12Adam Jonas (Morgan Stanley)NANANA15.00.4%300.0%300.4%13George Magliano (IHS)NANANA14.52.9%300.0%302.9%14Jeff Schuster (LMC Automotive)NANANA14.52.9%300.0%302.9%15Alan Baum (Baum & Associates)NANANA14.52.9%300.0%302.9%16Ryan Brinkman (JPMorgan)NANANA14.43.6%300.0%303.6%Average2.8%2.3%6.3%14.50Actual1.5%-0.2%11.5%14.94
The public may have been surprised by the very strong showing of the market and the not so strong showing of GM and Ford when the September sales came in yesterday. Jessica Caldwell of Edmunds and Jesse Toprak of TrueCar weren’t surprised at all. They called the market with high precision. Separated by only 0.2 points, Caldwell made first, Toprak second, followed far behind by Peter Nesvold of Jefferies.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Pretty amazing 1) how many times she won this little contest and 2) how typical it is that the bankers are out of touch with reality. I strongly suggest that from now on every time Jessica wins we should be graced with an updated photo of her in the article. Cute as much as smart, hope the banks hire her for a carload of money.