Europe’s auto market implosion has led BMW to shift units earmarked for the continent over to the United States and China, where demand remains strong.
BMW Sales Chief Ian Robertson told Bloomberg that a recovery in Europe could take years, and that Europe’s crisis was having effects in other regions. “The slowdown in China is part of what’s happening in Europe,” Robertson said.
BMW’s global sales were up 14 percent in September, buoyed by the introduction of the new 3-Series. But the company must take measures to stop the bleeding in Europe, with Robertson remarking that a restructuring of its Spanish dealer network is under consideration.