$350,000 MSRP, Tax, Title, And Humidor Extra

Bertel Schmitt
by Bertel Schmitt

Reuters has a great story about a car company you probably never heard about. It is in Malaysia and makes cars that look like out of an antique car catalog. The company can’t keep up with the demand.

The car company is called Bufori. If you want one, you need to get in line and wait two years until hand-made car is ready. The cars cost between $150,000-$350,000 new, individual touches can drive the price higher.

Bufori founder Gerry Khouri started the company in his native Australia in 1987. He moved to Malaysia in the early 90s when Asian demand began to jump. China and the Middle East are Bufori’s biggest markets right now.

The Geneva is s powered by a 6.4-litre V8 engine with up to 470 horsepower. Optional coffee machine, Mini Bar, safe and humidor.

The La Joya has a 172hp V6, a 3 piece 100% silk Persian carpet set is optional.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Mikeg216 Mikeg216 on Oct 12, 2012

    So I can buy a tarted up mb gazelle kit car for 350k? Wonder how much Barry White's restored stutz with the mink fur covering everything would be worth to them?

  • Lorenzo Lorenzo on Oct 12, 2012

    Judging by the grilles, that's what Packard could have become if it hadn't merged with Studebaker...

  • W Conrad I'd gladly get an EV, but I can't even afford anything close to a new car right now. No doubt if EV's get more affordable more people will be buying them. It is a shame so many are stuck in their old ways with ICE vehicles. I realize EV's still have some use cases that don't work, but for many people they would work just fine with a slightly altered mindset.
  • Master Baiter There are plenty of affordable EVs--in China where they make all the batteries. Tesla is the only auto maker with a reasonably coherent strategy involving manufacturing their own cells in the United States. Tesla's problem now is I think they've run out of customers willing to put up with their goofy ergonomics to have a nice drive train.
  • Cprescott Doesn't any better in red than it did in white. Looks like an even uglier Honduh Civic 2 door with a hideous front end (and that is saying something about a Honduh).
  • Kwik_Shift_Pro4X Nice look, but too short.
  • EBFlex Considering Ford assured us the fake lightning was profitable at under $40k, I’d imagine these new EVs will start at $20k.
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