Chrysler dealers hoping to sell the SRT Viper will have to pony up $25,000 – about the price of a loaded Dodge Dart – to be able to sell the supercar.
What does the $25 grand get you? The $25,000 fee is actually part of a two-tier system, outlined by Automotive News as such
“• For $5,000 each, any of the 2,347 Chrysler Group dealerships may buy a base agreement for tools, equipment, training, signs and, perhaps most important, preferential ordering and additional allocation of such vehicles as the Jeep Grand Cherokee SRT8, says Ralph Gilles, head of the SRT brand.
• For an additional $20,000, the high-performance agreement also permits dealers to sell the Viper.”
SRT boss Ralph Gillies described the typical SRT buyer as “…much higher income, much higher education levels…”, which could be marketing speak for “we’re not selling them to office cleaning company founders anymore”. Of course, the bit about “additional allocation of SRT Jeeps”, is an interesting clause too, isn’t it?