R-Rated Beetle For Testosterone Enhancement

Bertel Schmitt
by Bertel Schmitt

Wolfsburg is working hard on making the (new) Beetle’s image a bit manlier. It hopes to get support for this endeavor from two R-Line packages that are based on the top “Sport” version: an exterior package and an interior package.

Says the press release: “The exterior package may be ordered separately, while the interior package is always offered as an extension of the R-Line exterior details.” You figure it out.

The exterior package comes with 18 inch alloys (19 inch optional) and some bumper and side panel mods. The interior package comes with sport seats “upholstered with an active-breathing fabric in “Kyalami” design” ( you figure it out again) and some badges.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Marko Marko on Sep 12, 2012

    I assume this is the Turbo Beetle, right? How much does the "R-Line" treatment cost?

  • Kyree Kyree on Sep 12, 2012

    I've always liked the Beetle, and have never thought of it as feminine, not even the 1998-2010 "New Beetle." I guess maybe I've never had any doubts about my own masculinity..?

    • See 1 previous
    • PrincipalDan PrincipalDan on Sep 12, 2012

      @Banger (I was in middle school, okay?) Sigh, I was just about to get my college diploma for my undergrad work. On an unrelated note doesn't the Beetle look like a storm troopers helmet in white against that evil background? :P

  • TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
  • Redapple2 Got cha. No big.
  • Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
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