R-Rated Beetle For Testosterone Enhancement

Bertel Schmitt
by Bertel Schmitt

Wolfsburg is working hard on making the (new) Beetle’s image a bit manlier. It hopes to get support for this endeavor from two R-Line packages that are based on the top “Sport” version: an exterior package and an interior package.

Says the press release: “The exterior package may be ordered separately, while the interior package is always offered as an extension of the R-Line exterior details.” You figure it out.

The exterior package comes with 18 inch alloys (19 inch optional) and some bumper and side panel mods. The interior package comes with sport seats “upholstered with an active-breathing fabric in “Kyalami” design” ( you figure it out again) and some badges.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Marko Marko on Sep 12, 2012

    I assume this is the Turbo Beetle, right? How much does the "R-Line" treatment cost?

  • Kyree Kyree on Sep 12, 2012

    I've always liked the Beetle, and have never thought of it as feminine, not even the 1998-2010 "New Beetle." I guess maybe I've never had any doubts about my own masculinity..?

    • See 1 previous
    • PrincipalDan PrincipalDan on Sep 12, 2012

      @Banger (I was in middle school, okay?) Sigh, I was just about to get my college diploma for my undergrad work. On an unrelated note doesn't the Beetle look like a storm troopers helmet in white against that evil background? :P

  • Slavuta I drove it but previous style. Its big, with numb steering feel, and transmission that takes away from whatever the engine has.
  • Wjtinfwb Rivaled only by the Prowler and Thunderbird as retro vehicles that missed the mark... by a mile.
  • Wjtinfwb Tennessee is a Right to Work state. The UAW will have a bit less leverage there than in Michigan, which repealed R t W a couple years ago. And how much leverage will the UAW really have in Chattanooga. That plant builds ID. 4 and Atlas, neither of which are setting the world afire, sales wise. I'd have thought VW would have learned the UAW plays by different rules than the placid German unions from the Westmoreland PA debacle. But history has shown VW to be exceptionally slow learners. Watching with interest.
  • Ravenuer Haven't seen one of these in years! Forgot they existed.
  • Pig_Iron I one of those weirdos who liked these.
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