The first generation Insight was a commercial failure. Eight years yielded fewer than 20,000 unit sold and a lingering doubt about the genuine interest in two seat commuter cars.
Honda tried again with the CR-Z, and apparently George Orwell’s early Animal Farm analogy about ‘four being better than two’ may be all too true for the American automotive marketplace.
Nobody wants an uber-frugal commuter car with two seats. It’s either four or no sale.
A lot of other two-seat vehicles have been unqualified failures as well. Chevette Scooters. Metro Convertibles. The Suzuki X-90 and the Pontiac Fiero. I’m sure that nearly every mainstream automaker has tried to sell some type of two seat commuter car with nary an Escort of sorts to be had.
This isn’t the only market where the fewer than four seat idea is struggling. Pickups have gone from three across as a near universal standard to an increasing exception. The Mazda Miata, a car that fetched price premiums and dozens of awards over the years, has experienced an avalanche of declining sales since the glory days of the early 90’s and now only averages about 10,000 units a year. In fact, last month it was one of the ten worst selling models in the United States… with the CR-Z performing even worse.
Even sporty icons like the Corvette and Nissan Z have little more than the crumbs of consumers past. The exotic and high end sports car markets may always have enough of a market to sustain themselves. But how about everyone else?
Is the two seat commuter car destined to be a historical footnote of automotive history? Will the Miata and Corvette ever be successful again? What says you?