Mini Paceman; A Lesson In Economies Of Scale

by Derek Kreindler

Published: September 7th, 2012

mini paceman a lesson in economies of scale

Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.

The Paceman, a two-door version of the Countryman crossover/four-door Mini, is intended to maximize volume for the brand, and capitalize on the two-door crossover niche currently monopolized by the Range Rover Evoque. Hopefully it drives better than the Countryman.

#EconomiesOfScale #Manufacturing #MINI #MINICountryman #MiniPaceman

Derek Kreindler

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5 of 28 comments

INeon on Sep 07, 2012

I kind of like it. Right now, the PT Cruiser has too much people space and two too many portals for me. The PT's cargo space is ideal for a potter, and it is a little more car than something like a 500 or Fit. Maybe it needs to have panel coupe sides welded on instead. It is, apparently, wasteful to want a 2-door anything that isn't a supermegaultracoupe deluxe.

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- El scotto on Sep 07, 2012
  
  Who knows, there maybe some PT Cruisers left on dealer lots.
  
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- INeon on Sep 07, 2012
  
  @el scotto No no. I drive a PT. It's half-way too much car. Something in the same format, but with 2 less doors would be ideal-- and that's about what this car provides. Think of it as a shooting brake for dorks that are tired of damaging their bumpers on possum skulls, refuse and badly-maintained roads. There's no reason to be all "My car x is fantastic. Nothing could be better!" all the time. You've not got to take ownership of a car to discuss it. Some of our commentariat should learn this.
  
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- GiddyHitch on Sep 09, 2012
  
  @el scotto "Think of it as a shooting brake for dorks that are tired of damaging their bumpers on possum skulls, refuse and badly-maintained roads." Where the hell are you driving that those are concerns?
  
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FJ60LandCruiser on Sep 10, 2012

Clearly the target demographic picks up male prostitutes, according to the stock photos...

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