Mercedes CLS63 AMG Shooting Brake – How To Take Advantage Of Economies Of Scale: Paris 2012 Live Shots

Derek Kreindler
by Derek Kreindler

Economies of scale are the driving force behind everything happening in the industry right now; it’s why Alfa and Mazda are collaborating on an MX-5 and why Volkswagen is building nearly everything on one platform. Does that lead to increased homogeneity on the product side? Absolutely. But it also makes cars like the CLS63 AMG Shooting Brake possible. Mercedes has all the components needed to make this car, and it barely costs them anything to produce it. The halo effect alone makes it worthwhile. Cadillac needed to sell just 5 CTS-V wagons to break even on the car, and it’s likely no different for Mercedes. Look for a brown one to show up in press fleets at some point.



Derek Kreindler
Derek Kreindler

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  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
  • Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
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