Mercedes A-Class Sedan Caught In The Buff In Iceland

Bertel Schmitt
by Bertel Schmitt


The New Mercedes A-Class should be at dealers in Europe any day now. In the U.S., it is expected to go on sale in the United States in 2014. Not that many people are dying to see an overpriced hatchback. A sedan probably would sell better. One was spotted halfway between Germany and America, in Iceland.

Bernhard Kohlmeier did what used to be en vogue with hippies in the 70’s: He flew Iceland Air from Frankfurt to New York, with a stopover in Iceland. From his room at Northern Light Inn near the Blue Lagoon at Grindavik, he observed Daimler personnel testing a sedan version of the A-Class.

Officially, the car will be called CLA, writes Der Spiegel. At the Beijing Motor Show in April, Daimler showed the Concept Style Coupe, the car caught by the Iceland traveler is closer to reality.

The magazine believes that the CLA will be unveiled at the Detroit Motor Show. The fog is steam from the geothermal power plant in Grindavik. The sedan should sell quite well in the U.S. and China, where hatchbacks have a very limited market.

While on Iceland’s public roads, the car was wrapped into this chastity foil.

Back at the hotel, they took it all off.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • MeaCulpa MeaCulpa on Sep 12, 2012

    In somewhat related news, yesterday I passed a large car import port, there where about 10 or 20 cls shooting brakes parked there.

  • Stuntmonkey Stuntmonkey on Sep 12, 2012

    The 190 lives! Shrunk down, the car looks like it's all hood and trunk,cabin looks small.

  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
  • JMII Let me know when this a real vehicle, with 3 pedals... and comes in yellow like my '89 Prelude Si. Given Honda's track record over the last two decades I am not getting my hopes up.
  • JMII I did them on my C7 because somehow GM managed to build LED markers that fail after only 6 years. These are brighter then OEM despite the smoke tint look.I got them here: https://www.corvettepartsandaccessories.com/products/c7-corvette-oracle-concept-sidemarker-set?variant=1401801736202
  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?
  • 28-Cars-Later "The VF 8 has struggled to break ground in the increasingly crowded EV market, as spotty reviews have highlighted deficiencies with its tech, ride quality, and driver assistance features. That said, the price isn’t terrible by current EV standards, starting at $47,200 with leases at $429 monthly." In a not so surprising turn of events, VinFast US has already gone bankrupt.
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