While Nissan CEO Carlos Ghosn is “preparing for many mediocre years” of European sales, there may be a silver lining for the company.
In an interview with Bloomberg, Ghosn focused on Southeast Asia as the next hot spot. Along with Indonesia and Vietnam, “Myanmar may be the star of future,” he said. South America and Africa were also mentioned, though specific countries weren’t mentioned.
Europe remains Ghosn’s biggest concern, though Ghosn said that “will not see any kind of Armageddon”. With Dacia sales remaining strong, Ghosn has a hedge against Renault’s flagging fortunes – and sources say that Dacia remains the only profitably “low cost” car – the launch of Datsun will be a test of how well Nissan can hang on to their low-cost magic.