Chrysler Surprises With Better Than Expected August
Forecasters predicted that August sales numbers, published today, will be strong. Chrysler opened today’s barrage of sales numbers with much better than expected results.
Said Reid Bigland, chief of Dodge and Head of U.S. Sales of Chrysler:
“Our Iron Man streak continued last month as we posted our 29th-consecutive month of year-over-year sales growth,” “Our hard work over the past few years is starting to pay some dividends in our sales growth, quality awards and profitability. Not to mention, an incredibly resilient U.S. new vehicle sales industry doesn’t hurt either.”
We will keep our eyes on today’s sales data. Please check back with us during the day.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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One thing everyone should be concerned about is Chrysler bringing in a 8 speed Transmission! I think the cost of the Repair would be very high, almost cheaper to buy a New Vehicle maybe?
Mopar is just getting started. Expect a huge increase when the best in class 2013 Ram truck kicks in.
Good to see their sales numbers improving. The mopar brand still has some holes in it's lineup that need filled, it will be interesting to see their avenger/200 replacement as the dart seems to be a bit of a let-down.
I notice how we don't hear much out of the Chrysler haters anymore who were predicting the demise of the company just a few short years ago and how they would never sustain the required sales per month to make it. About all people can seem to drag out these days are stories of early Ultradrive transmission failures (Let's not forget that trans launched over TWENTY years ago - Ford's E4OD in the F-series was just as bad if not worse from around the same era, yet no one mentions it) or late '90's ex-rental or ex-lease Intrepids that had a sludged 2.7L (gee, it's not like Toyota or VAG had the same problem - yeah right...plus we all know how well lease and rental cars are cared for). I say good for Chrysler. It's nice to have some choices out there that offer a good value for the money.