Chevrolet Pickups Getting Luxury Trim Level
Following in the footsteps of the Ford F-Series multiple luxury times and Ram Laramie, Chevrolet will offer a new luxury trim level for the Silverado – complicating things for GMC, which is positioned as an upscale truck brand.
Automotive News reports that the new Silverado trim, dubbed “High Country”, comes in response to dealer requests for a model that could compete with competitive luxury trucks that costs north of $50,000. Ford has five premium truck trims, with the $44,635 Platinum accounting for 6 percent of F-150 sales. The Lariat, King Ranch, Platinum and SVT Raptor models account for a quarter of all F-150 sales, and Chevrolet is understandably eager to capture a slice of the market.
But there’s just one problem; GMC. The brand is supposed to be a more upscale truck lineup, with the Sierra, and the Sierra Denali in particular, as a fancier alternative to the Silverado. The most expensive Silverado currently available, the LTZ, starts at around $43,000, while the Sierra Denali’s base price is $45,460. The possible overlap in product lines hearkens back to pre-bankruptcy General Motors and the often messy demarcations between the different brands. On the other hand, the next generation of pickups gives the Sierra Denali a chance to move further upmarket, with the Silverado filling the void they previously occupied.
More by Derek Kreindler
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Bring back the GMC V6!
Is this a new truck? It looks like the same old GMC that they've been selling for the last 6 years. GM better get its act together. Ford will be having another new F150 soon.
I am buying GM stock the day after the election if Obama loses. Has $10 to the upside.
I think the subject regarding what the automakers should have done with their divisions is one of those conversations that has been rehashed about 100 times over the past year or so on the site.