Woodward Dream Cruise:
Generation Why: Are Boomers Going to Be the Last Car Collectors?

Ronnie Schreiber
by Ronnie Schreiber

The topic of young people not getting drivers’ licenses has become a topic of concern for the auto industry, particularly in, ahem, mature markets like Japan and the US. If young people never embrace the automobile as consumers, they’re not likely to become enthusiasts or collectors. Many collectors, of cars and other things, are often trying to rekindle a spirit they felt as a youth. People will gravitate to collect either a car of their youth or a car they aspired to in their youth. Zlati Meyer writes for the Detroit Free Press, often about car events. In this video produced in connection with tomorrow’s Woodward Dream Cruise, Fifty Shades of Dream Cruise, Zlati takes a lighthearted look at the greying of car culture. What do you think, will car collecting die out, or, twenty years from now will the people born in the first decade of the 21st century start Camry, Accord and Elantra clubs? If there is a Woodward Dream Cruise in the year 2030, when today’s 18 year olds will be entering their thirties, what cars will be driven, and how old will the drivers be?

Zlati does have a point. I was on Woodward yesterday to shoot photos and video. I stopped by the Coffee Beanery because there was a Viper club event with about 50 Vipers of various colors and vintages. While there were a few owners in their 30s and 40s, most looked a bit older than me and I can remember the Nixon-Kennedy debate. Still, at the annual GM Design employees’ car show at the Northwood shopping center I saw lots of younger people. Yesterday evening on the corner of 13 and Woodward I saw plenty of families with kids.

If you think about it, though car collecting has always been a hobby for the mature. I can remember 20 and 30 years ago, collectors bemoaning the lack of young blood in the hobby and the decline in interest in the so-called true classics, the pre WWII cars. Now a lot of collecting focuses on the cars of the youth of mature folks today, so you see cars from the ’50s and ’60s increasing in value. That Vietnam veteran in the video might have been one of those proverbial guys who went off to war leaving a muscle car in the garage.


Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

More by Ronnie Schreiber

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  • Moparman426W Moparman426W on Aug 29, 2012

    The musclecar hobby isn't going anywhere, this article is silly. Go to any major event and you see just as many young people as you do older ones. And the age of musclecar owners continues to trickle down over time. You see just as many guys in their 30's and 40's that own them as you do guys in their 50's, 60's and up. And the guys in their 30's and 40's didn't even own them back when they were new, many of them weren't even born yet. These guys grew up around the boy racers of the 80's and 90's. Many of them were raised by musclecar owners, and many were not. Heck, I'm 50 years old and I wasn't old enough to own most of the cars that I now own when they were new. The hobby gets passed down from generation to generation. And most of the cars that you see at local shows and cruise-ins are not ultra rare several hundred thousand dollar or million dollar cars like you people seem to think. Those cars are kept in climate controlled garages and transported via enclosed trailers to national events. And the comments about camrys and such becoming big time collectibles someday are hilarious.

    • Joeaverage Joeaverage on Aug 29, 2012

      I see Beetles, Chevettes, 70s Monzas, Pintos, Mavericks, Yugos, and everything else pedestrian bread and butter at car shows. I see no reason to believe that someone won't start bringing a well kept economy car from the 80s and 90s at some point. Heck I saw a garage kept (surely) K-car recently and I had to turn and look at it going down the road simply b/c it has been so long since I saw one of those around here. So 20-something probably inherited it from her grandmother and it probably had 20,000 miles on it. Yeah, I'd look in the window at a car show. I'd also show my kids what cars from my teens looked like. Weren't Falcons and 60s Novas pretty run of the mill steel during their day? I'm not seeing the 20-30 somethings bringing antique cars to the shows around here. Maybe it is the economy but my peers (even professionals like myself) aren't wrenching on old cars in quite the same numbers as my father's peers once were. The fascination isn't there apparently aside from a core group -here- of gearheads like myself. Also the 30-somethings that we know best don't have enough budget for that sort of thing. The recession has slowed our income increases at work, a few were laid off, most of us got real serious about savings. I have a few friends who have taken 'saving money" to new heights - coupon clippings, staying home, worrying over spending $20 frivolously. I'm restoring my project car(s) but slowly. Out of my spare cash in between soccer and scouts and our kids having sleepovers. On the evenings when I don't get home after 6 or 7 PM needing to help my wife get dinner started, kids into the bath, homework checked, bedtime readied, etc. Some nights the whole process takes until after 10PM and I'm not very enthusiastic about time in the garage. Other families and other generations might not have spent so much of their free time on their kids. Dunno.

  • Moparman426W Moparman426W on Aug 29, 2012

    Well yeah, you see many different types of cars roll into car shows. But just because some kid rolls up in his grandfather's mint 76 chevette that doesn't make it a high roller collectible like a hemi cuda. Novas, Falcons and A bodies aren't big buck collectibles except for the rare performance versions. I don' see many people in their 20's with a nice old ride at shows, either. But I see alot of people in their 20's, they are highly interested in the old stuff, but obviously they are not yet in that place in life that they can afford such cars. They will be the next generation of classic musclecar owners.

    • Joeaverage Joeaverage on Aug 30, 2012

      I don't have any interest in owning a Chevette either but to each his own. He's welcome at the car show just like the 'Cuda and the '57 Chevy - if the show is an open show. I surely hope the next generation can afford to do something beside be a basement dweller b/c selfishly that implies we'll all be doing better. ;)

  • Analoggrotto I hope the walls of Mary Barra's office are covered in crushed velvet.
  • Mikey For 36.4 years i punched the clock at GM Canada.. For the last 15.5 years (frozen at 2008 rates) my GM pension shows up in my account. I flirted with Fords for a couple of years but these days I'm back to GM vehicles and still qualify for employee price. Speaking as a High School drop out ..GM provided myself and family a middle class lifestyle.. And still does .. Sorry if i don't join in to the ever present TTAC ..GM Bash fest
  • Akear Does anyone care how the world's sixth largest carmaker conducts business. Just a quarter century ago GM was the world's top carmaker. [list=1][*]Toyota Group: Sold 10.8 million vehicles, with a growth rate of 4.6%.[/*][*]Volkswagen Group: Achieved 8.8 million sales, growing sharply in America (+16.6%) and Europe (+20.3%).[/*][*]Hyundai-Kia: Reported 7.1 million sales, with surges in America (+7.9%) and Asia (+6.3%).[/*][*]Renault Nissan Alliance: Accumulated 6.9 million sales, balancing struggles in Asia and Africa with growth in the Americas and Europe.[/*][*]Stellantis: Maintained the fifth position with 6.5 million sales, despite substantial losses in Asia.[/*][*]General Motors, Honda Motor, and Ford followed closely with 6.2 million, 4.1 million, and 3.9 million sales, respectively.[/*][/list=1]
  • THX1136 A Mr. J. Sangburg, professional manicurist, rust repairer and 3 times survivor is hoping to get in on the bottom level of this magnificent property. He has designs to open a tea shop and used auto parts store in the facility as soon as there is affordable space available. He has stated, for the record, "You ain't seen anything yet and you probably won't." Always one for understatement, Mr. Sangburg hasn't been forthcoming with any more information at this time. You can follow the any further developments @GotItFiguredOut.net.
  • TheEndlessEnigma And yet government continues to grow....
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