Wish Come True: China Finally Exporting Cars In Earnest - With A Little Help From Its American Friends

Bertel Schmitt
by Bertel Schmitt

It’s not quite the bursting bubble that had been prognosticated by many through the last decade, but there is no doubt that “the world’s largest auto market sputters in a slowing economy,” as Reuters writes.

“Be careful what you wish for” is not the Chinese proverb it often is made up to be, but it applies: The red menace of Chinese car exports, longer predicted than the bursting bubble and likewise for long a chimera, finally appears to get going. The sputtering Chinese home market provides the push to find better fortunes abroad, but General Motors broke the dam that held Chinese exports back.

For some Chinese carmakers, writes Reuters, “exports, mostly to emerging markets such as Ukraine, Indonesia and Sri Lanka, may offer some relief from weak sales at home.”

Indeed, while Chinese automobile sales were up a little less than three percent in the first half of the year, China’s car exports rocketed up by 28 percent to 487,900 units, says Xinhua, citing data the data provided by the China Association of Automobile Manufacturers (CAAM.)

Geely, which owns the Swedish brand Volvo, “posted an 8.7 percent increase in first-half profit,” says Reuters, “but, while it sold 9 percent fewer cars in China, its exports trebled to 40,061 vehicles.” Geely is set to sell 90,000 cars outside of China this year, and wants to triple this to 300,000 cars sold abroad by 2016. China’s Great Wall is another Chinese company with international ambitions. It has established a plant in Europe’s soft underbelly Bulgaria, and made quite a splash on Bulgaria’s sales charts.

While all eyes are on China’s second-tier manufacturers, China’s juggernaut SAIC has for years quietly built bases abroad – with the help of its partner GM.

Two years ago, Chinese car exports were just a trickle and were far outnumbered by high value imports, notably from Germany. One car manufacturer started to change the trade imbalance: General Motors. GM started exporting the Made-in-China Chevrolet Sail. First to South America, other markets like Africa, Middle East and Eastern Europe followed.

“If this helps GM stay solvent and profitable, more power to them!” TTAC correspondent SVX perlie wrote back then. Not quite. GM had just been bailed out in order to protect jobs in America, not to create jobs in China, not to undercut the already feeble chances of American products in export markets. Remember: When a car is made by a Chinese joint venture, at least half of the profits (and initially all of the cash) remain in China.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
3 of 25 comments
  • Geozinger Geozinger on Aug 22, 2012

    Dead horse, meet flogger. Flogger, dead horse. The ever-wonderful and beneficient Honda Motor Corporation is the first to sell Chinese-assembled vehicles in the North American market. Not the eternally evil General Motors Company... In North America, the champion of cheap manufacturing is still Mexico. Gotta love that Peso. If you are a non-US producer looking for great PR, there are a whole raft of Southern US states that will gladly seize private property to help you imagine your dreams. And help get the sitting governor (or whomever) re-elected. Gotta love that Dollar... Six, seven years ago, we'd heard that we (in North America) would be swimming in Chinese cars by now. Now, we're hearing five more years. This reminds me of the promise of alt fuels vehicles heard so many times in the past. GM may actually be able to produce a car that runs on hydrogen by the time the Chinese get something viable for sales in the US...

    • Tresmonos Tresmonos on Aug 22, 2012

      You know where you can find the most talented, cross-functional, multi-disciplined aggregate of automotove professionals? The entire Boeing 757 Delta direct from DTW to MEX on a Monday morning. All board priority, so you and the three other people can line up for general boarding.

  • El scotto El scotto on Aug 22, 2012

    GM takes US government money to build cars in China to sell to third world countries. The tinfoil hat brigades will go insane. It'll be good theater.

  • Formula m How many Hyundai and Kia’s do not have the original engine block it left the factory with 10yrs prior?
  • 1995 SC I will say that year 29 has been a little spendy on my car (Motor Mounts, Injectors and a Supercharger Service since it had to come off for the injectors, ABS Pump and the tool to cycle the valves to bleed the system, Front Calipers, rear pinion seal, transmission service with a new pan that has a drain, a gaggle of capacitors to fix the ride control module and a replacement amplifier for the stereo. Still needs an exhaust manifold gasket. The front end got serviced in year 28. On the plus side blank cassettes are increasingly easy to find so I have a solid collection of 90 minute playlists.
  • MaintenanceCosts My own experiences with, well, maintenance costs:Chevy Bolt, ownership from new to 4.5 years, ~$400*Toyota Highlander Hybrid, ownership from 3.5 to 8 years, ~$2400BMW 335i Convertible, ownership from 11.5 to 13 years, ~$1200Acura Legend, ownership from 20 to 29 years, ~$11,500***Includes a new 12V battery and a set of wiper blades. In fairness, bigger bills for coolant and tire replacement are coming in year 5.**Includes replacement of all rubber parts, rebuild of entire suspension and steering system, and conversion of car to OEM 16" wheel set, among other things
  • Jeff Tesla should not be allowed to call its system Full Self-Driving. Very dangerous and misleading.
  • Slavuta America, the evil totalitarian police state
Next