Penaloza Catches Range Rover In The Buff, With Body Paint
This morning, our man in India, Faisal, showed you renderings of the fourth generation Range Rover. TTAC reader Penaloza looked up from his (free) coffee at the Embassy Suites in Corpus Christi, TX, and there it was:
A truck that looks suspiciously like what Faisal had rendered, plus some strange camouflage paint job that makes even a large format shot look like a blown-up 60×40 JPEG. Truck has New Jersey “Vehicle MFR.” plates. Jaguar Land Rover is in scenic Mahwah, NJ 07430, and Penaloza gets the TTAC Erlkönig-Jäger grand prize.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I've never been able to understand the appeal. My indy mechanic says they're maintenance nightmares and the few folks I know who own one won't hold it beyond the warranty period. They may be "fashionable", but I don't know how they keep selling those things when their reputation is that bad.
This is news? I've seen maybe 5 of these test mules cruising on the motorways around here, one of them at a good 3 figures.
Perhaps it's the camo or the camera angle, but the door/window line seems to be following the trend set by the Evoque, i.e. getting higher towards the rear of the vehicle. I'm not a fan of this design school, as it gives the vehicle a fat ass.
I'd keep the "dazzle" paint job and call it Winston.