In rapper parlance, the word “ignorant” often denotes someone or something that is offensively ostentatious, lacking in taste, discretion or refinement. It’s a great descriptor for the Cadillac Escalade, and according to an Automotive News report, things aren’t going to change when the next generation debuts.
Cadillac’s marketing chief Don Butler told Automotive News
“If someone wants to make a technological statement and associate with a company that’s environmentally responsible, then the ELR will be perfect for them,” Butler says. “But if somebody wants a no-compromises, biggest, most comfortable, baddest looking vehicle on the road, then we’ll have that for them as well.”
Given all the “green” posturing and “commitment to sustainability” in every single corner of the automotive world, even when it’s totally contrived and disingenuous, it’s refreshing to see that Cadillac is sticking to its guns and releasing a vehicle that is unapologetically profligate and in poor taste for the current social and economic climate.
The first (and last) Cadillac event I went to was a lavish press launch in Napa, and yet, the PR staff constantly reminded us that our absurdly luxurious hotel “…was LEED Gold certified.” Evidently, Cadillac’s tone has changed – and I couldn’t be happier.