Isaac Mizrahi’s most notable accomplishment to date might be copping a feel off Scarlett Johannson on live TV. Now, the fashion designed is trying his hand (no pun intended) at automotive marketing.
Mizrahi will be launching a new clothing line dubbed “Malibu Style” that is “inspired by the new Malibu”, that will be sold exclusively through the daily deal site LivingSocial.
What’s the point of this exercise? We’re not really sure…there is this great quote, from Kristen O’Hara, CMO of TimeWarner Global Media Group, which is helping to promote the tie-in. O’Hara claims that
I have no idea what the fuck that means, aside from a bunch of hackneyed marketing buzzwords strung together to sound important. Apparently this is GM’s attempt to ”put a stake in the ground and commit to the growing women’s segment…”. God help us all. Especially those with two X chromosomes.