New Clothing Line Coming, Inspired By 2013 Chevrolet Malibu, Targeted At Stylish Women. This Is Not A Joke.

Derek Kreindler
by Derek Kreindler

Isaac Mizrahi’s most notable accomplishment to date might be copping a feel off Scarlett Johannson on live TV. Now, the fashion designed is trying his hand (no pun intended) at automotive marketing.

Mizrahi will be launching a new clothing line dubbed “Malibu Style” that is “inspired by the new Malibu”, that will be sold exclusively through the daily deal site LivingSocial.

What’s the point of this exercise? We’re not really sure…there is this great quote, from Kristen O’Hara, CMO of TimeWarner Global Media Group, which is helping to promote the tie-in. O’Hara claims that

“We really focus on [leveraging] fashion as a thread of conversation around the Chevy Malibu,”

I have no idea what the fuck that means, aside from a bunch of hackneyed marketing buzzwords strung together to sound important. Apparently this is GM’s attempt to “put a stake in the ground and commit to the growing women’s segment…”. God help us all. Especially those with two X chromosomes.


Derek Kreindler
Derek Kreindler

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  • Fred Fred on Aug 27, 2012

    Got me to thinking about celebrity endorsments, this article suggests they do help, but there are some caveats. http://www.smartmoney.com/spend/family-money/do-celebrity-endorsements-work-1300481444531/

  • CarShark CarShark on Aug 27, 2012

    I'd just like to take this time to register my dislike of the name "Malibu" being used on a four-door family car, instead of a four-place convertible or station wagon, like it should be

  • Hifi Hifi on Aug 27, 2012

    I met this man briefly. No words can express how irritating he is. "This collection was inspired by things I loved as a kid. Like poodles and cakes." Ooooohkay, that's really a stupid thing to say. Couldn't that have been edited out? Anyway, no one that follows fashion can deny that he's talented. And I actually think the Malibu is a really good looking car. So I guess someone thought this was a smart mashup.

  • Tinker Tinker on Aug 28, 2012

    What? No Malibu bikinis? No Malibu Sun tan lotion(SPF 3)? No Malibu Seat covers? No Malibu Jumper cable cozies for Women to buy?

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