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Generation Why: How Toyota Is Motivating Japanese Youth To Start Driving
by
Derek Kreindler
(IC: employee)
Published: August 1st, 2012
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According to Toyota, if you don’t drive, you won’t get the girl. But at least a yarmulke-clad Jean Reno will help you out. No wonder so many young Japanese men are staying shut in their rooms.
Derek Kreindler
More by Derek Kreindler
Published August 1st, 2012 10:38 AM
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I guess nobody at TTAC has yet noticed this yet... But Subaru had a magical girl anime not long ago (Hokago no Pleiades), and right now Toyota has it's own anime (Peace Eco Smile). So I would say Toyota is pushing full out to raise their profile and encourage driving and getting cars - even if it requires the most subtle of brainwashing...
How much did they have to pay Reno for this?!!!! Very weird and it doesn't even end with a Toyota logo.
Honda sold me with that current TV commercial for a Civic with a girl singing "I'm a ninja, I'm a horny ninja!"
Awful waste of two minutes and nineteen seconds of my life...