Finally Married: Volkswagen And Porsche

Bertel Schmitt
by Bertel Schmitt

When a common law couple finally stops living in sin and ties the knot, it usually is (in more ways than one) an anticlimactic event. And so it is today. Today, August 1, Porsche finally came home to Volkswagen.

Ferdinand Piech won the high stakes game of car cards and has completed his twelve brands. Porsche will add some 100,000 units to the annual count, Porsche can shed its huge debt load and will report a billion Euro profit, due to proceeds from the sale.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Mr Nosy Mr Nosy on Aug 02, 2012

    So if this old, but newly legitimized relationship leads to some automotive variation of "lesbian bed death", will prospective Porsche buyers soon look forward to some sort of vehicle suitable for camping? A Cayenne Westphalia,perhaps? A Subaru Outback style Panamera? For the camper that demands performance,yet with sensible shoes.

  • -Cole- -Cole- on Aug 02, 2012

    Ferdinand Piech won the high stakes game of car cards and has completed his twelve brands. Damn.

  • Schmitt trigger Schmitt trigger on Aug 02, 2012

    12 brands? Perhaps VW should change their name to Allgemein Motoren. Note: translation courtesy of Google translate.....

  • Junebug Junebug on Aug 02, 2012

    So what's changed? the "couple" had been doing the dirty for years and fianally got legal, big deal.

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