Europe In July 2012: Down, And Out Of The Country

Bertel Schmitt
by Bertel Schmitt

Out of concern for reader sensitivities, TTAC increased the age limit of its bikini beauties

Every year around this time, the two automotive editors that do not vacation say: “Where are July’s European sales numbers? Weren’t they supposed to be here a week ago?”

No. They will be he here in September. ACEA, the trade group that tallies these things, is closed, and it tans its industry body at Europe’s and the world’s beaches. Only in Europe does the employee’s right to month long holidays stand in the way of timely data.

This is the time of year when the private research company JATO can shine. Into the void created by a vacationing European manufacturers association, Jato comes with the news that according to its tally, the European new car market declined by 8.2 percent in July. Of the Big Five European volume markets, only Great Britain recorded increased sales. Only Audi was able to recorded a July sales increase among the top ten brands. With numbers like these, no wonder people leave the country.

Sales by Market, July 2012CountryJul’12Jul’11YoYYTD’12YTD’11YoYAustria28,26829,307-3.5%215,227216,900-0.8%Belgium36,70134,8865.2%321,817361,331-10.9%Croatia2,6703,616-26.2%22,92826,849-14.6%Cyprus879923-4.8%6,6728,124-17.9%Czech Republic11,14012,118-8.1%105,373100,4025.0%Denmark16,70713,04628.1%100,902100,7690.1%Estonia1,7941,29139.0%12,1259,75424.3%Finland6,4438,604-25.1%73,30679,882-8.2%France148,924160,199-7.0%1,197,9171,385,283-13.5%Germany247,860260,907-5.0%1,882,2611,883,486-0.1%Great Britain143,884131,6349.3%1,201,5641,161,2723.5%Greece5,7439,936-42.2%38,06665,096-41.5%Hungary4,4773,73819.8%32,47227,05020.0%Iceland57444429.3%5,4283,50055.1%Ireland4,4314,0728.8%71,08881,172-12.4%Italy109,421139,548-21.6%1,074,5561,158,707-7.3%Latvia895913-2.0%6,3575,9956.0%Lithuania1,0511,072-2.0%7,2457,695-5.8%Luxembourg4,1954,529-7.4%32,85133,125-0.8%Norway12,13311,4176.3%82,39480,7942.0%Poland20,83023,008-9.5%169,501159,6776.2%Portugal*11,41114,275-20.1%64,852106,181-38.9%Romania6,0058,501-29.4%39,34840,257-2.3%Serbia1,8792,077-9.5%13,73218,932-27.5%Slovakia6,2525,58911.9%40,59039,8072.0%Slovenia4,1054,743-13.5%32,43237,685-13.9%Spain58,52779,147-26.1%460,729521,525-11.7%Sweden18,07419,621-7.9%160,707176,663-9.0%Switzerland23,92125,464-6.1%199,953183,6948.9%The Netherlands31,07742,089-26.2%363,046370,404-2.0%Total970,2711,056,714-8.2%8,035,4398,452,011-4.9%Top 10 Brands, July 2012MakeJul’12Jul’11YoYYTD’12YTD’11YoYVOLKSWAGEN133,465138,164-3.4%1,024,2041,026,748-0.2%FORD69,85182,177-15.0%633,863682,585-7.1%PEUGEOT62,84673,161-14.1%510,079595,406-14.3%OPEL/VAUXHALL62,35973,412-15.1%547,184626,054-12.6%RENAULT62,14877,575-19.9%534,563649,512-17.7%AUDI59,16154,1069.3%442,201414,7136.6%CITROEN53,59058,816-8.9%440,342497,560-11.5%FIAT46,23653,260-13.2%407,014452,264-10.0%MERCEDES45,52851,403-11.4%363,415353,7692.7%BMW43,22848,910-11.60%383,591386,632-0.8% Top 10 Models, July 2012Make & ModelJul’12Jul’11YoYYTD’12YTD’11YoYVOLKSWAGEN GOLF32,40338,903-16.7%278,470294,376-5.4%VOLKSWAGEN POLO23,51230,597-23.2%192,469220,962-12.9%FORD FIESTA21,90224,729-11.4%204,247221,301-7.7%OPEL/VAUXHALL ASTRA18,12422,584-19.7%153,342186,676-17.9%PEUGEOT 20817,9860–55,5980–OPEL/VAUXHALL CORSA17,73921,742-18.4%176,153193,939-9.2%NISSAN QASHQAI16,75017,881-6.3%134,166131,1842.3%FORD FOCUS16,71124,512-31.8%160,225175,394-8.6%RENAULT CLIO16,49021,552-23.5%150,413185,197-18.8%RENAULT MEGANE16,28718,976-14.2%130,219149,259-12.8%
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Acuraandy Acuraandy on Sep 01, 2012

    'Of the Big Five European volume markets, only Great Britain recorded increased sales.' The Brits (rather wisely) decided against adopting the Euro. Coincidence? I think not. And the Eurozone WONDERS why it is bankrupt? Vacation for a month? Whiskey-Tango-Foxtrot...

  • Polka King Polka King on Mar 07, 2021

    I wonder how it came to be that Rocket 88 was elected the first rock and roll song. Louis Jordan was playing stuff like that in the mid-Forties.

  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
  • JMII Let me know when this a real vehicle, with 3 pedals... and comes in yellow like my '89 Prelude Si. Given Honda's track record over the last two decades I am not getting my hopes up.
  • JMII I did them on my C7 because somehow GM managed to build LED markers that fail after only 6 years. These are brighter then OEM despite the smoke tint look.I got them here: https://www.corvettepartsandaccessories.com/products/c7-corvette-oracle-concept-sidemarker-set?variant=1401801736202
  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?
  • 28-Cars-Later "The VF 8 has struggled to break ground in the increasingly crowded EV market, as spotty reviews have highlighted deficiencies with its tech, ride quality, and driver assistance features. That said, the price isn’t terrible by current EV standards, starting at $47,200 with leases at $429 monthly." In a not so surprising turn of events, VinFast US has already gone bankrupt.
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