Europe In July 2012: Down, And Out Of The Country

Bertel Schmitt
by Bertel Schmitt

Out of concern for reader sensitivities, TTAC increased the age limit of its bikini beauties

Every year around this time, the two automotive editors that do not vacation say: “Where are July’s European sales numbers? Weren’t they supposed to be here a week ago?”

No. They will be he here in September. ACEA, the trade group that tallies these things, is closed, and it tans its industry body at Europe’s and the world’s beaches. Only in Europe does the employee’s right to month long holidays stand in the way of timely data.

This is the time of year when the private research company JATO can shine. Into the void created by a vacationing European manufacturers association, Jato comes with the news that according to its tally, the European new car market declined by 8.2 percent in July. Of the Big Five European volume markets, only Great Britain recorded increased sales. Only Audi was able to recorded a July sales increase among the top ten brands. With numbers like these, no wonder people leave the country.

Sales by Market, July 2012CountryJul’12Jul’11YoYYTD’12YTD’11YoYAustria28,26829,307-3.5%215,227216,900-0.8%Belgium36,70134,8865.2%321,817361,331-10.9%Croatia2,6703,616-26.2%22,92826,849-14.6%Cyprus879923-4.8%6,6728,124-17.9%Czech Republic11,14012,118-8.1%105,373100,4025.0%Denmark16,70713,04628.1%100,902100,7690.1%Estonia1,7941,29139.0%12,1259,75424.3%Finland6,4438,604-25.1%73,30679,882-8.2%France148,924160,199-7.0%1,197,9171,385,283-13.5%Germany247,860260,907-5.0%1,882,2611,883,486-0.1%Great Britain143,884131,6349.3%1,201,5641,161,2723.5%Greece5,7439,936-42.2%38,06665,096-41.5%Hungary4,4773,73819.8%32,47227,05020.0%Iceland57444429.3%5,4283,50055.1%Ireland4,4314,0728.8%71,08881,172-12.4%Italy109,421139,548-21.6%1,074,5561,158,707-7.3%Latvia895913-2.0%6,3575,9956.0%Lithuania1,0511,072-2.0%7,2457,695-5.8%Luxembourg4,1954,529-7.4%32,85133,125-0.8%Norway12,13311,4176.3%82,39480,7942.0%Poland20,83023,008-9.5%169,501159,6776.2%Portugal*11,41114,275-20.1%64,852106,181-38.9%Romania6,0058,501-29.4%39,34840,257-2.3%Serbia1,8792,077-9.5%13,73218,932-27.5%Slovakia6,2525,58911.9%40,59039,8072.0%Slovenia4,1054,743-13.5%32,43237,685-13.9%Spain58,52779,147-26.1%460,729521,525-11.7%Sweden18,07419,621-7.9%160,707176,663-9.0%Switzerland23,92125,464-6.1%199,953183,6948.9%The Netherlands31,07742,089-26.2%363,046370,404-2.0%Total970,2711,056,714-8.2%8,035,4398,452,011-4.9%Top 10 Brands, July 2012MakeJul’12Jul’11YoYYTD’12YTD’11YoYVOLKSWAGEN133,465138,164-3.4%1,024,2041,026,748-0.2%FORD69,85182,177-15.0%633,863682,585-7.1%PEUGEOT62,84673,161-14.1%510,079595,406-14.3%OPEL/VAUXHALL62,35973,412-15.1%547,184626,054-12.6%RENAULT62,14877,575-19.9%534,563649,512-17.7%AUDI59,16154,1069.3%442,201414,7136.6%CITROEN53,59058,816-8.9%440,342497,560-11.5%FIAT46,23653,260-13.2%407,014452,264-10.0%MERCEDES45,52851,403-11.4%363,415353,7692.7%BMW43,22848,910-11.60%383,591386,632-0.8% Top 10 Models, July 2012Make & ModelJul’12Jul’11YoYYTD’12YTD’11YoYVOLKSWAGEN GOLF32,40338,903-16.7%278,470294,376-5.4%VOLKSWAGEN POLO23,51230,597-23.2%192,469220,962-12.9%FORD FIESTA21,90224,729-11.4%204,247221,301-7.7%OPEL/VAUXHALL ASTRA18,12422,584-19.7%153,342186,676-17.9%PEUGEOT 20817,9860–55,5980–OPEL/VAUXHALL CORSA17,73921,742-18.4%176,153193,939-9.2%NISSAN QASHQAI16,75017,881-6.3%134,166131,1842.3%FORD FOCUS16,71124,512-31.8%160,225175,394-8.6%RENAULT CLIO16,49021,552-23.5%150,413185,197-18.8%RENAULT MEGANE16,28718,976-14.2%130,219149,259-12.8%
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Acuraandy Acuraandy on Sep 01, 2012

    'Of the Big Five European volume markets, only Great Britain recorded increased sales.' The Brits (rather wisely) decided against adopting the Euro. Coincidence? I think not. And the Eurozone WONDERS why it is bankrupt? Vacation for a month? Whiskey-Tango-Foxtrot...

  • Polka King Polka King on Mar 07, 2021

    I wonder how it came to be that Rocket 88 was elected the first rock and roll song. Louis Jordan was playing stuff like that in the mid-Forties.

  • CanadaCraig My 2006 300C SRT8 weighs 4,100 lbs. The all-new 2024 Dodge Charge EV weighs 5,800 lbs. Would it not be fair to assume that in an accident the vehicles these new Chargers hit will suffer more damage? And perhaps kill more people?
  • Akila Hello Everyone, I found your blog very informative. If you want to know more about [url=
  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.
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