Emasculated Americans FAIL Porsche Bigtime. Losers!

Bertel Schmitt
by Bertel Schmitt

Europeans: Use instead of Euros. Americans: Use it as a screensaver

Shame, yes, shame on you, Americans, you horrible people. You are the weakest of the globe – when it comes to Porsche’s July numbers. Porsche sales in the U.S. climbed only a miserable one percent. At the same time, people in Europe withdrew their last sinking Euros from faltering banks and moved them to the safety of a new 911 or Cayman.

JulyYear to date20122011YoY20122011YoYWorld12,39110,72216%81,56271,38114%Europe4,5943,67725%30,61825,41720%Germany1,6941,29231%11,2309,18322%Americas3,3393,2493%22,53821,6944%USA2,8032,7681%19,25318,3105%Asia-Pacific4,4583,79617%28,40624,27017%China2,9362,48418%18,21014,75123%

Porsche sales in Europe rose a whopping 25 percent in July, in Germany, they rocketed up by 31 percent. China, up 18 percent in July, was Porsche’s largest single country market. America used to be Number One in Porsche sales. HAS BEEN. You wretched Americans could not keep it up.

What’s wrong with you, guys? Broke? Go, get your Prius.

Europeans: Use instead of Euros. Americans: Use it as a screensaver


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 8 comments
  • Juniper Juniper on Aug 14, 2012

    What? No porcupine jokes?

  • GEE - I wonder why a high-maintenance, overly expensive compact sports car and a God ugly 4-door would have trouble selling during a period in our recession where we truly aren't certain whether or not things are getting better? Why aren't people just spending money without a second thought?

  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.
  • ToolGuy "I have my stance -- I won't prejudice the commentariat by sharing it."• Like Tim, I have my opinion and it is perfect and above reproach (as long as I keep it to myself). I would hate to share it with the world and risk having someone critique it. LOL.
Next