By on August 23, 2012

Datsun’s association with Africa might be best linked with the East African Safari rally – but 42 years later, Datsun could return to the continent, though not in a motorsports capacity.

As Nissan’s new “low-cost” brand, Datsun will be sold in markets like Indonesia, Russia and China. Africa might be another market for the brand, as Nissan looks to expand in countries like South Africa.

According to Automotive News, Nissan produces 90,000 cars a year in Africa, with 50,000 being produced in South Africa. But the cheapest car Nissan sells in the country, the B-segment Micra, sells for about $13,000, where 40 percent of the population lives on less than $3 a year. Nissan is looking to double capacity in South Africa.

Get the latest TTAC e-Newsletter!

Recommended

3 Comments on “Datsun May See African Expansion...”


  • avatar
    Signal11

    $3 a day, not $3 a year. And that’s not getting into the wealth disparity between urban and rural areas.

    East Africa is used JDM Toyota country, mostly through the used Dubai market.

    Cheap new cars, especially cars like the Micra, are just plain silly in most of Africa, even in the most urbanized areas.

  • avatar
    EEGeek

    $3 a year? Seriously? I’m guessing that the unit of time is off a wee touch there…

  • avatar
    993cc

    $3 a year? Africans are poor, but not that poor! Maybe you meant per day?

    Even so, no locally built new car can beat the value of a ten year old used JDM car, which is all you ever see for sale outside of South Africa, and why South Africa must prevent their importation to protect their manufacturing industry. There still may be an export market for cheap African built basic cars outside of Africa, however.


Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • SuperCarEnthusiast: Me too! The Acura designers love to screw it up big time in the Acura version. LOL!
  • SuperCarEnthusiast: Honda is unsure of how they are going to forward with the Acura brand. If I were Honda...
  • SuperCarEnthusiast: I am getting use to the Buick LaCross! It is a car that I maybe getting in the future. Still kind...
  • Lou_BC: @nemosdad -I have a 2010 with the 5.4. Mine seats 6 as well. It has been the most reliable vehicle I have...
  • Scoutdude: The inconsistency is annoying, giving actual numbers for some of the engines and then the 3.5 EB just says...

New Car Research

Get a Free Dealer Quote

Staff