Datsun’s association with Africa might be best linked with the East African Safari rally – but 42 years later, Datsun could return to the continent, though not in a motorsports capacity.
As Nissan’s new “low-cost” brand, Datsun will be sold in markets like Indonesia, Russia and China. Africa might be another market for the brand, as Nissan looks to expand in countries like South Africa.
According to Automotive News, Nissan produces 90,000 cars a year in Africa, with 50,000 being produced in South Africa. But the cheapest car Nissan sells in the country, the B-segment Micra, sells for about $13,000, where 40 percent of the population lives on less than $3 a year. Nissan is looking to double capacity in South Africa.