TTAC Celebrates Lexus LFA Week, And You Go Behind The Scenes
This coming week is LFA Week. From Monday, July 9 through Friday, July 13, TTAC will run a five-part series documenting the production of the Lexus LFA. Readers of TTAC will receive unprecedented access to the LFA Works in Motomachi. You will receive a behind-the-scene look, exclusive, never before published proprietary pictures, and a glimpse into the future. Here is a preview:
This is not one of those “sponsored content” promotions. It would be silly: The production of the LFA is limited to 500, all are spoken for. Even if you would pay the $375,000 the car costs, you would be turned down. (There’s always eBay.) When this year ends, the production of the LFA will end with it.
During LFA Week, LFA Chief Engineer Haruhiko Tanahashi and his deputy Chiharu Tamura will show you how the LFA is made, from the first strips of carbon fiber to the test drive. You will see the mysterious circular loom up-close, and you will see what is made in that loom. You will get a peek into Tanahashi’s diary. You will go on the track with test driver Nobuaki Amano.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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There will always be critics. Toyota generally gets the brunt of the flaming from the "enthusiasts" First "they're boring" for making reliable appliances that the rest of the world (who don't prioritize driving like we do) buy. Then, when they make something that is a marvel of engineering, "it's too expensive" I'm sure there'd be critics even if Toyota makes a $20,000.00, 1,000hp Every-wheel-drive, 2,000lb manual wagon with a turbodiesel engine.
Could I make a minor suggestion about the TTAC watermark? Adding a white drop shadow to it would help keep the black portion from disappearing into dark portions of the picture and stand out a little more.