Toyota Makes Its 200th Million (Including 39 Million Corollas)
Oddly, it all started with a truck
Car counters, pay attention: Sometime in June (nobody really knows when and where), Toyota made its 200 millionth car.
Starting with the production of the Model G1 truck in August 1935, it took them 76 years and 11 months to reach that milestone. At the end of June, cumulative production in Japan reached 145.21 million vehicles, overseas production reached 55.12 million vehicles – and it’s already 330,000 ahead of the 200 million. This according to a statement by Toyota.
39.08 million made
Toyota’s and arguably the world’s most made car is the Corolla with 39.08 million units officially produced as of the end of June 2012.
Toyota had been the world’s largest automaker, lost the title to GM in 2011, and could regain it this year.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I find it a bit disengenous to call the Corolla the best selling "car" ever. Best selling "nameplate" sure, but there is nothing in common between the first Corolla and the last. The Beetle at least stayed true to the original concept from beginning to end, even if all the parts changed George Washingtons axe style.
Congratulations to Toyota on a job well done! I'm still enjoying my second corolla, which is in its tenth year of ownership now :)