British car fans upset over Swizz Beats‘ involvement with Lotus Cars will be beside themselves when they learn that the rapper/producer is now the owner of the last bastion of Brit-snob motoring – a Morgan Aero Coupe.
Celebrity Cars Blog is showing photos of Beats with his new Morgan Aero Coupe – leaving British car enthusiasts in a tizzy over what obscure brand they can hitch their wagon to next.
Beats, real name Kasseem Dean, is a pretty accomplished fellow – married to Alicia Keys, renowned hip-hop producer, and composer of one of the most recognizable hip-hop anthems at the age of 17. Swizzy has also referenced obscure cars in some of his hit songs (Spyker, anyone), so his car guy cred isn’t exactly in doubt.
What makes the whole thing so deliciously ironic is that once Lotus had been “commoditized”, the cap-and-driving-gloves crowd, too young to have ever lived the horror stories that came with the purchase of a brand new British car, began to migrate to Morgan as the last hope for cars that had “”soul” or whatever code-word is in vogue to justify the fatal flaws and systemic crapiness of boutique sports cars from The Empire.
No doubt Swizz Beats will be lecturing his fellow rappers on how much better the Morgan is than their 458 Italia, how much “character” it has, how rewarding of an ownership experience is involved when taking it to the dealer multiple times per week and how his wood grain is in the frame, rather than on the dash.
Just remember: nothing is safe anymore.