While the Scion FR-S is performing well in its initial months of sales, the lower volume Subaru BRZ already has some cash on the hood, to the tune of $400.
While the BRZ was never intended to be the volume seller, the slightly pricier BRZ moved 818 units in June, compared to 2,684 examples of the FR-S. Data from TrueCar, provided to USA Today, shows a $400 incentive for the BRZ, which seems fairly early for a brand new, well-hyped sports car so early on in its life.
One area where the BRZ has the FR-S beat is transaction price. While the BRZ carries a price premium of $1,315 over the FR-S (which stickers for $24,930 for the manual, or $26,030 for the automatic), the BRZ’s average transaction price is a fair bit higher; $29,085 for BRZ, versus $25,653 for the FR-S. The Scion only comes with one trim level and a few options, while the BRZ is available in two trim levels, with both models featuring more equipment than their Scion sibling. Given the respective demographics of Scion and Subaru, the transaction price discrepancy isn’t so shocking. Though some of our xB owning readers will surely beg to differ, the odds of an FR-S owner working at McDonalds to pay the car note is far higher than that of someone buying a BRZ.