By on July 19, 2012

Nissan joins Hyundai and Kia in exporting cars to the U.S. Nissan will make the Rogue SUV at a plant of Alliance partner Renault Samsung Motor. This according to similar reports by Reuters and the Nikkei [sub], both without quoting official sources.

The Renault Samsung plant has been suffering from sinking domestic sales for a while. “From an alliance perspective it made a lot of sense,” Reuters’ inside source said. “Renault Samsung Motors has an under-utilized plant and Nissan has blockbuster products in factories nearing saturation.”

The Busan factory is running at 60 percent capacity. Nissan had used Samsung in the past, making cars for the Middle East and Africa. South Korea is an attractive export base due to a low Won and a series of free trade agreements. Definitely more attractive than Japan.

We could not reach our sources at Nissan and Renault, they were said to be “on a trip to Korea.”

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4 Comments on “South Korea Won A New Car Exporter: Nissan...”


  • avatar
    schmitt trigger

    In the past week alone, I might have read not less than half dozen articles mentioning that Japanese automakers are moving production out of Japan to cope with the ultra-strong Yen.

    And where the automakers go, the autoparts guys follow. And then the steel, fabrication and electronics companies.

    We may witness fairly soon a Japanese “rust belt” extending from Nagoya to Toyota City.

  • avatar
    wstarvingteacher

    I think I remember an article on TTAC where Ghosn warned Japan that this was going to happen if they kept the Yen strong.

  • avatar
    Vaggo

    To be fair, the Yen being strong isnt entirely due to government policy and they are limited in what they can do. At the moment the Yen is seen as a “safe” currency to invest in what with all the economic issues in the EU, US and UK. So these “standard” investment currencies are less appealing. People are trading more Yen, hence the yen goes up.


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