Scion FR-S Sells Well, But It's Early

Timothy Cain
by Timothy Cain

So often we hear analysts and fans excuse a car’s poor initial sales performance with a phrase like, “But it’s early.” Oddly, the very same phrase is legitimately used when discussing a new car’s surprisingly successful first month. In just its second month on sale, in just its first full month on sale, the Scion FR-S did not sell poorly.

Rarely has a car generated such an avid fan base before any independent testing had been completed. In a market that’s been starved by the disappearance of the Toyota Celica, Acura Integra, Honda Prelude, and Mazda RX-8; insulted by the long hiatus of Ford’s performance-oriented Focus; and offended by the weight gain of Mitsubishi’s Eclipse, a lightweight rear-wheel-drive sports car is a gift at $25,000.

Not that they’re direct rivals, but so-called sports sedans like the Volvo S60, Lexus IS, Acura TSX did not sell as frequently as the Scion last month. Mini’s best-selling variant, the Cooper and Cooper S hardtop, sold 2601 times in June. Volkswagen sold 1508 GTI hatchbacks plus 447 copies of the Golf R. Subaru Impreza WRX sales jumped 72% to 1138. Scion tC sales climbed 4% to 2128. The rear-wheel drive BMW 1-Series found 701 buyers. Sales of the Mazda MX-5 Miata improved 30% to 659. Honda CR-Z sales slid 58% to 409 units. Besides the American muscle car trio, the Hyundai Genesis Coupe (numbers for which are folded into the Genesis’s 3374-unit total), and the curious Hyundai Veloster, 3232 of which were sold in June, the FR-S fared better than other sporting cars.

As the best-selling Scion in June, FR-S sales reached 2684 units. That’s 32% of Scion’s U.S. total. Incidentally, in its first Canadian sales month, the FR-S delivered 51% of Scion’s volume.

Would a potential FR-S buyer consider acquiring a Mustang instead? Regardless, sales of the Ford pony car surged to 10,263 in June. Chevrolet Camaro sales rose to 9123. Dodge sold 4009 Challengers, marking that car’s best ever June.

One car we know to be a direct rival of the FR-S is the virtually identical Subaru BRZ. 271 BRZs left dealers in May, another 818 in June. Subaru never intended the BRZ to be the comparatively high-volume car that Scion’s FR-S now clearly is.

But it’s early. And to quote another painful analyst phrase, “Only time will tell.”

Timothy Cain
Timothy Cain

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  • Volt 230 Volt 230 on Jul 07, 2012

    This car is really a Subaru with a Toyota-engineered fuel delivery system put in there, even the Scion has Subaru printed on the inside of the fenders, in case there is any doubt, plus it's built at a Subaru plant.

    • 84Cressida 84Cressida on Jul 07, 2012

      The body and interior was designed by Toyota, along with the transmission which is a modified version of the Lexus IS's and the drive shaft.

  • Darth Lefty Darth Lefty on Jul 07, 2012

    As someone who bought a WRX last year, I can tell you the year-on-year increase is due to the supply pinch caused by the tsunami, and not anything to do with its popularity in the market.

  • JTiberius1701 Middle of April here in NE Ohio. And that can still be shaky. Also on my Fiesta ST, I use Michelin Pilot Sport A/S tires for the winter and Bridgestone Potenza for my summer tires. No issues at all.
  • TCowner We've had a 64.5 Mustang in the family for the past 40 years. It is all original, Rangoon Red coupe with 289 (one of the first instead of the 260), Rally Pac, 4-speed, factory air, every option. Always gets smiles and thumbs ups.
  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
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