By on July 20, 2012

Isuzu is joining the “let’s flee Japan and the rising yen” bandwagon, and their latest venture involves assembling export-bound trucks in Saudi Arabia.

Just-Auto outlines Isuzu’s strategy, which has nothing to do with the VehiCross

Isuzu can minimize the effects of the strong yen and better compete for what is expected to be a growing market for commercial trucks as Gulf nations step up infrastructure investment.

Small and large commercial trucks will eventually be added in, with production reaching a total capacity of 25,000 units. As much as Isuzu is made out to be the butt of jokes in North America, their Middle East distributor network looks fairly robust – or at least more robust than the Lebanese parliamentary democracy.

Get the latest TTAC e-Newsletter!

7 Comments on “Say “As-Salamu Alaykum” To Yusuf al-Isuzu...”

  • avatar

    Each vehicle will come with a custom fitted full-body “bra” that covers everything but the headlights. And women still won’t be able to drive them in Saudi Arabia! The passenger door will also get a child safety lock so that women passengers will have to rely on their husbands or brothers to escort them in public. Isuzu will not be able to build any “cross member” frame, or at least not display the “crosses” in public. To cut the cost of manufacturing optional equipment, all cars will come “pre-wired…” There will be no “sports” models…well, at least not for women, who can’t participate in sports in Saudi Arabia or drive for that matter. The navigation system will always point you towards Mecca, and the clock will always be stuck in the Middle Ages.

  • avatar
    bumpy ii

    Hmmm. I was under the impression that Isuzu had already moved most of its pickup production to Thailand a while back.

  • avatar

    I know all Japanese companies are racing out of Japan right now, but Saudi Arabia is a bit out of the left field,isn’t it? Are you sure Saudi Arabian’s willing to work on an assembly line? Wasn’t that long ago that they had to import workers to do all the menial jobs their citizens aren’t willing to perform.

  • avatar
    Rental Man

    Soon to be available with the factory Hagwalah Prep Edition. (Crazy Saudi street drifting)

  • avatar

    ” their Middle East distributor network looks fairly robust ”

    Interestingly, Israel, a country geographically located between Lebanon and Saudi Arabia, is not served by Isuzu’s Middle East distribution network, but rather the Israeli distributor, Universal Motors Israel, is part of Isuzu’s European distribution network. Most likely that’s because some folks in the Middle East are offended by the notion that Israel is in the Middle East.

Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: Thank You And Goodbye (Sort Of)

    The Heisenberg Cartel - Count me as among those who nearly ditched TTAC altogether before you took over. You were truly the Alan Mullaly of this place. Hopefully VS gives...
  • Re: European Review: Peugeot 208 GTi

    Buckshot - The 208 GTI is from 229 000 SEK in Sweden Cooper S is from 215 000 SEK but in reality the Cooper will be more expensive with all its expensive options.
  • Re: Mitsubishi Motors: And Then There Were…

    notferris - Mike, First of all, I commend you on this in-depth piece. If you would allow, I would like to offer some additional information that you, and...
  • Re: Thank You And Goodbye (Sort Of)

    Stef Schrader - I feel as if I just read a group hug (in a good way). I do, however, need to chase these feelings of warm fuzziness up with some footage of explosions, and...
  • Re: Thank You And Goodbye (Sort Of)

    April - Accountability and Civility? Really? Allowing comments which include slurs and questioning others humanity is usually considered beyond the pale by polite society....
  • Re: Junkyard Find: 1959 DeSoto

    bill mcgee - It is hard to imagine the styling sensation that the 1957 Chrysler products were when they were first introduced . I recall at the time ,and I was possibly only...
  • Re: Report: Nissan Scraps Small Truck Plans, Navara Now On For North America

    DenverMike - @Lou_BC – The Tacoma regular cab is one of the fastest selling trucks on the planet, close behind the Tacoma...
  • Re: Reader Review: 2010 Volkswagen Jetta Sportwagen

    DeadWeight - Mazda isn’t 50% worse than Honda in this regard (maybe 25% worse, though), and while it’s often stated, tires do make a huge...
  • Re: Thank You And Goodbye (Sort Of)

    msquare - I am very happy to see you at Road & Track. I was wondering who would succeed Peter Egan and I think they found the right person. I came to the web (TTAC,...
  • Re: Thank You And Goodbye (Sort Of)

    MBella - Yeah, not cool Jack. Especially since I’ve never heard Ed say anything but good things about you.

New Car Research

Get a Free Dealer Quote


  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India