Pelata Out At Renault

Bertel Schmitt
by Bertel Schmitt

Patrick Pelata is leaving Renault. This a year after the former Chief Operating Officer took the fall over the spy scandal.

“Patrick Pelata is leaving the company” effective August 16, spokeswoman Raluca Barb told Reuters. “He has decided to pursue his career outside the alliance.”

After he had stepped down as COO of Renault, Pelata managed the Renault-Nissan Alliance, a job with not much firepower.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Glenn Mercer Glenn Mercer on Jul 19, 2012

    Leaving aside the "David" typo, I can't figure out if this guy is Patrick or Patrice. The French media calls him Patrice, but he seems to go by Patrick as well. I will try to think up a bizarre conspiracy theory to explain this, involving Lyndon LaRouche and Bane from the Batman movie. I mean Bain. I mean, Bane. Aztek. No, Aztec. Aztek? Siena? Sienna? Maybe I should quit while I am ahead...

  • Glenn Mercer Glenn Mercer on Jul 19, 2012

    Oh great, now I find him as Patrick Pélata. With an accent. Maybe he is actually Basque, Pelota. I quit.

  • Eyeflyistheeye Eyeflyistheeye on Jul 19, 2012

    Patrick Pelata on quality back when he worked at Nissan: "Does it matter if the door handle lasts 10 years or 20? No, it does not, because the person will not have the car after 10 years." Good riddance.

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