Nissan Launches New Note From Yokohama Pier

Bertel Schmitt
by Bertel Schmitt

Nissan launched a new generation of its global hatchback, the Note, today. The launch party was held at the Osanbashi Pier in Yokohama, a favorite venue for Tokyo car launches. This reporter has taken the summer off from Tokyo, all I can tell you is what was dispatched from Nissan HQ. (With subtitles.)

Apart from its “class-leading fuel efficiency and emission levels,” the Note wants to be remembered (and bought) as “the most user-friendly car in its segment,” (something that should noted with pleasure by the J.D. Power IQS).

Japanese customers can buy the Note with two new engines, the new supercharged HR12DDR (DIG-S) and the HR12DE, known from the Nissan March.

The Note will come to Europe in 2013 where the car will be produced at Nissan’s Sunderland plant in the U.K. 940,000 units of the current Note were sold worldwide since its launch in 2005.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 4 comments
  • MrWhopee MrWhopee on Jul 16, 2012

    For a while there I thought Nissan launched the Note off the pier, and clicked the video. Turned out it's just a regular, plain ol' new car lauching. Still, I kinda like the new front end, though, looks different, and very modern. Hope it spread to other Nissan models.

  • Akitadog Akitadog on Jul 16, 2012

    Well, I see the Fit in the video. Where's the Nissan?

  • Carlokiii Carlokiii on Jul 16, 2012

    Looks like we have here the fourth of five new Nissan cars in the US... Versa hatch surprisingly looks like the Quest.

  • BangForYourBuck BangForYourBuck on Aug 13, 2012

    Cool! So this is or isn't US bound?

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