What do you do if you lose market share and can’t stand it anymore? You deliver what the market wants. Hyundai is trying to make up for losses in China with a (so far) China only car that slot between the Elantra and the Sonata, says Reuters.
People who know the world’s largest car market will tell you that “Chinese want big cars with small engines.” They want roomy cars that signal that the owner has been prosperous; the engine however should be small enough to deliver a miserly consumption of gas, or “oil” as they say in China.
Hyundai will deliver just that. It will shrink its Sonata, and will power it with a 1.8 liter engine, and possibly a 1.6 liter turbo-charged engine. As Nissan has shown with the Sylphy (an overgrown Tiida,) big car with small engine is the key to Chinese hearts and wallets.