Automotive News is reporting that Joel Ewanick has left General Motors. Ewanick was hired away from Nissan (who had just hired him away from Hyundai) to bring fresh thinking to GM’s marketing and advertising efforts.
Ewanick led a major consolidation of agency work at GM and stated that he wanted to make Chevrolet more like Apple (perhaps not his most original thought). He was credited for Hyundai’s job loss protection program, and Chevrolet’s latest fixed price and return guarantee programs have his fingerprints all over them (though GM has tried both in the past). At the Cadillac ATS drive a few weeks ago the marketing people claimed that he was a major force behind their work (which anyone watching the Olympics has now seen many, many times).
So, why is he gone? AN’s Mike Colias blames GM CEO Akerson, who has replaced (or driven away) many high-level executives during his two years at the top.