Japan In June 2012: Up 43.6 Percent

by Bertel Schmitt

Published: July 4th, 2012

Domestic sales of regular new cars, trucks and buses increased 40.9 percent in June, while sales of mini vehicles rose 48.4 percent on the year. Overall, Japan’s new motorvehicle market rose 43.6 percent on 505,342 units sold. The data compare with a post-tsunami June 2011.

Regular vehicle sales Japan June ’12ManufacturerJune ’12June ’11YoYYTD ’12YTD ’11YoYDaihatsu30624823.4%1,5791,25226.1%Hino3,6871,712115.4%21,27613,70555.2%Honda45,15930,04050.3%269,272175,77353.2%Isuzu5,0872,75184.9%30,23417,42973.5%Lexus4,0813,7927.6%22,86317,74528.8%Mazda16,11610,34155.8%91,43165,36939.9%Mitsubishi4,4815,264-14.9%30,48827,58110.5%Mitsubishi Fuso3,4971,79794.6%18,26410,50773.8%Nissan42,61445,113-5.5%278,411209,69732.8%Subaru7,9596,39424.5%47,88135,69334.1%Suzuki9,0776,78833.7%50,54539,07429.4%Toyota148,78887,67169.7%871,483482,35480.7%UD Trucks91258256.7%4,8453,16053.3%Other25,38822,53112.7%118,36295,84023.5%Total317,152225,02440.9%1,856,9341,195,17955.4%

According to data supplied by the Japan Automobiles Dealer Association JADA, sales of regular vehicles amounted to 317,152 units, with Toyota continuing its strong showing.

Mini vehicle sales Japan June ’12ManufacturerJune ’12June ’11YoYYTD ’12YTD ’11ChangeSuzuki54,40041,51531.0%316,507226,07440.0%Daihatsu67,35447,39242.1%380,079251,64151.0%Mitsubishi7,4598,856-15.8%47,42750,321-5.8%Subaru5,3136,529-18.6%46,83638,55021.5%Honda29,8418,747241.2%161,67664,414151.0%Mazda4,2263,19932.1%28,08723,12521.5%Nissan14,29410,56235.3%88,20869,92226.2%Toyota5,299021,580Other42100.0%231921.1%Total188,190126,80248.4%1,090,423724,06650.6%

188,190 minivehicles were sold in June, the Japan Mini Vehicles Association said.

Total vehicle sales Japan June ’12ManufacturerJune ’12June ’11YoYMS June ’12MS June ’11Daihatsu67,66047,64042.0%13.4%13.5%Hino3,6871,712115.4%0.7%0.5%Honda75,00038,78793.4%14.8%11.0%Isuzu5,0872,75184.9%1.0%0.8%Lexus4,0813,7927.6%0.8%1.1%Mazda20,34213,54050.2%4.0%3.8%Mitsubishi11,94014,120-15.4%2.4%4.0%Mitsubishi Fuso3,4971,79794.6%0.7%0.5%Nissan56,90855,6752.2%11.3%15.8%Subaru13,27212,9232.7%2.6%3.7%Suzuki63,47748,30331.4%12.6%13.7%Toyota154,08787,67175.8%30.5%24.9%UD Trucks91258256.7%0.2%0.2%Other25,39222,53312.7%5.0%6.4%Total505,342351,82643.6%

Overall, the market was up 43.6 percent to 505,342 units.

Japan Big Three June ’12GroupToyota Motor CoNissanHondaUnits June ’12225,43456,90875,000Units June ’11137,02355,67538,787Units YoY64.5%2.2%93.4%MS June ’1244.6%11.3%14.8%MS June ’1138.9%15.8%11.0%Units YTD ’121,295,997366,619430,948Units YTD ’11748,952242,978245,695MS YTD ’1244.0%12.4%14.6%MS YTD ’1139.0%12.7%12.8%YoY YTD73.0%50.9%75.4%

On a group level, Toyota dominates the Big 3 with strong growth and regained market share. Honda also recovered strongly and gained share. Nissan continues to lose share at home.

#BertelSchmitt #Japan #June2012 #Sales

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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-Cole- on Jul 04, 2012

Is Nissan just not on its Japan game? Perhaps too focused on globalism? This surprises me.

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