Happy Couple: Volkswagen Finally Swallows Porsche

Bertel Schmitt
by Bertel Schmitt

They have been together for a while. Behemoth Volkswagen and tiny, but bigger than life Porsche shared technologies and booths at auto shows, Volkswagen generals are in key positions at Porsche. Fitting the German Zeitgeist, they lived together without being formally married. This will be rectified in a few weeks.

On August 1, 2012, the loose knot will be formally tied. Porsche SE will receive around €4.46 billion as consideration for contributing the 50.1 percent of Porsche AG not yet owned by Volkswagen. With that move, Porsche will formally become an integral part of the Volkswagen Group.

What stood in the way of a faster marriage were investment funds that brought suit against the Porsche SE holding company. The solution was to instead buy the sports car business that is handled by Porsche AG. Few outsiders understand the web of Porsche companies and acronyms anyway. However, that brought another problem: Taxes.

Buying Porsche AG normally would be a taxable event to the tune of approximately $2 billion. Volkswagen did not want to pay this kind of money. CFO Hans Dieter Pötsch’s accountants and lawyers went digging and found a passage in Germany’s Umwandlungssteuergesetz (Reorganization Tax Act) and the Umwandlungssteuererlass (Taxation of Reorganizations Circular). Porsche SE received one Volkswagen ordinary share in addition to the €4.46 billion, and voila, the matter was a tax-free reorganization.

According to a Volkswagen statement, “the consolidation of Porsche’s highly profitable automotive business, will have a positive impact on Volkswagen’s consolidated profit.” In this year alone, the company predicts a “clearly positive noncash effect of more than €9 billion in the Volkswagen Group’s financial result.”

Also, Volkswagen can count Porsche’s roughly 100,000 cars sold annually as its. It may not be much, but in the race to Volkswagen’s world domination, planned for 2018, every car counts.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Jeff Self driving cars are not ready for prime time.
  • Lichtronamo Watch as the non-us based automakers shift more production to Mexico in the future.
  • 28-Cars-Later " Electrek&nbsp;recently dug around in Tesla’s online parts catalog and found that the windshield costs a whopping $1,900 to replace.To be fair, that’s around what a Mercedes S-Class or Rivian windshield costs, but the Tesla’s glass is unique because of its shape. It’s also worth noting that most insurance plans have glass replacement options that can make the repair a low- or zero-cost issue.&nbsp;"Now I understand why my insurance is so high despite no claims for years and about 7,500 annual miles between three cars.
  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
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