Tim Cain, our not-quite-in-house sales whiz, has cooked up a ranking of the top 260 best sellers year-to-date for 2012. I won’t spoil any surprises, but the Suzuki Forenza lost. And Honda might be the big winner.
The Ford F-Series and Toyota Camry are holding on to their #1 spots in the truck and car categories respectively. A look at the car rankings show the Civic in the second spot, unlikely to catch the Camry, but the Accord is just behind everyone’s favorite comeback kid, the Nissan Altima. Roughly 2,000 units separate the two, and before any of the fanboys try to sling mud at the rival product, remember that both cars are due to be replaced, and there’s lot of incentives out there to help clear out the remaining inventory.
The CR-V, maligned in some parts for being “boring” or lacking MyHondaSyncTouchLink infotechtainment systems, is also doing well. It’s the top-selling crossover in the land, ahead of the Ford Escape by a decent margin. I told anyone willing to listen that an easy-to-load cargo floor and one-touch folding seats would win out over turbo engines and touch screens, but not many were willing to accept that it was actually a good car. 146,682 people listened to me so far.
On the minivan front, less than 7,000 units separate the Dodge Grand Caravan from the second-place Honda Odyssey, while the Nissan Versa is handily winning the subcompact segment, outselling the Hyundai Accent nearly 2:1.
My takeaway for the weekend is this: does boring sell, or is Honda just a victim of a segment of people who can’t wait to watch it fail?