Green Cars Push Gas Prices Down (About Time ...)

Bertel Schmitt
by Bertel Schmitt

Gasoline prices are falling in Japan, not only due to lower crude oil prices, “but also because the widespread popularity of fuel-efficient vehicles has lowered demand for gasoline,” The Nikkei [sub].

The Tokyo paper predicts …

“a shakeout in the gas station industry, as next-generation green cars, including electric and fuel-cell vehicles, become more popular. Next-generation cars will account for 56% of all automobiles in Japan in fiscal 2030. Gasoline consumption that year is expected to be about 60% lower than the fiscal 2010 level.”

A gallon of that ultra low-priced gasoline retails for $6.64 a gallon, due to a strong yen and high taxes.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • OPS OPS on Jul 07, 2012

    In your last sentence, the strong yen would tend to keep gas prices down while taxes would obviously push gas prices up.

  • Lee Lee on Jul 07, 2012

    I experienced this kind of service in Thailand about 13 years ago.. 5 or six people swarm the car. Really is like a pitstop.. rather aweseome

  • Dr. Kenneth Noisewater Dr. Kenneth Noisewater on Jul 07, 2012

    Gasoline. How quaint. I actually had to fill up today as I had a longish road trip with family. 5 gallons, and the last visit to the pump was about 3 months ago.

    • See 9 previous
    • VoltOwner VoltOwner on Sep 08, 2013

      @R H You might want to actually look at them before painting with such a broad-brush. Sure, your 7 seats don't exist, yet. But as a primary car, for many people they are already working just fine, thank you. The vast majority of people (80%) drive less than 40 miles a day. For those people, a plugin will work fine. On the rare longer trips, a different choice might be better, might not. You can always rent a car for the long trips, or buy a plugin with a backup generator, like my Volt. Been my "primary car" for 2.5 years now, and it's been great getting off the gasoline merry-go-round!

  • Blowfish Blowfish on Jul 07, 2012

    In Vancouver, some suburbs do mandatory to have gas jockey, as it creates employment for young kids etc. Now also require one pre-pay before gas spilling out of the nozzle. 6-7 yrs ago some nutty kid pump & run, the sad part was the attendant ran out and hanged onto the car, thus he was killed in the stopping act! very sad, for 20-30 bucks he gave up his life. The driver did served sometime but all in all one person will never come home for supper.

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