EU Capacity Glut? Not At BMW
Not all automakers in Europe have too much capacity. BMW will invest $388 million over the next three years to increase capacity at its Mini plants in the UK, Reuters says.
BMW needs more engines and more body parts for more Minis, and it invests the money into its engine plant in Hams Hall and the steel pressing facility in Swindon for just that purpose. No additional jobs will be created.
Other automakers such as Nissan and Honda also increase capacity in the UK.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Comments
Join the conversation
ok, sort of off the topic, but where can i find out about the mini shown in that photo. it must be a special edition, or maybe only available in europe or something?
ever since i saw this steampunk mini a few weeks ago on the web, i've been aware that some pretty neat things are being done with mini's. so i have been watching for more. http://www.autoguide.com/auto-news/2012/06/steampunk-themed-mini-countryman-built-by-carlex-design.html