Despite Abuse and Theft, Parisians Have Taken 138 Million Rental Bicycle Rides; Cars Are Next

Jack Baruth
by Jack Baruth

Your humble author is TTAC’s resident cycling enthusiast, as shown in the eminently regrettable photo above which can best be titled “35-Year-Old Man Takes Mountain Bike To Skatepark For No Good Reason.” When I was younger, I had unveiled contempt for people who drove somewhere when they could ride. Three knee surgeries and a child later, I’m not so sure. Still, cycling is gaining momentum across Europe in precisely the same way that the economy isn’t. The public-bicycle scheme in Paris, Velib, now profitably shares 23,000 public bicycles across a subscriber network of 225,000 people — and the electric-auto-sharing service which has been operating for over half a year now looks to be headed for similar success. The implications regarding private and public property raised by both services are worth discussing.

As a cyclist, I considered my bicycles to be more sacred than my cars. Why would I ride some horrible public bike when I could ride my own? The Velib experience, which offers 45-pound rental bikes, no doubt inspires similar repugnance among French roadies. Furthermore, the adage about partying and rentals appeared to hold true in Paris. According to Eurasia Review’s excellent article on the subject:

While most Parisians snubbed the heavy public bicycles (weighing 23 kg), others destroyed or stole them. During the first year, 8,000 Vélib’ bicycles disappeared and another 16,000 were vandalized, according to official figures… But despite it all, when Vélib’ marked its fifth anniversary on Jul. 14, it was also able to celebrate its undeniable success: in five years, 138 million people have used the 23,000 rental bicycles, and the system currently has 225,000 subscribers out of a total urban population of 2.3 million… In 2011, Velib’ achieved profitability and is fully expected to yield profits again in 2012.

The implications are interesting: when a nation which is famous for individuality, and cycling snobbery, puts 138 million asses on rental seats over the course of five years, something is changing. The notion of personal transport is, perhaps, increasingly falling victim to class resentments, European economic immobility, official indifference towards urban theft and abuse of property, and the simple but irresistible force of raw convenience.

The Autolib scheme takes this a step further, to include electric cars. Pay between four and eight Euros and receive a fully-“fueled” electric car for half an hour. If you consider that the average new-car price is almost thirty grand now, and the payments on such an item, plus reasonable insurance and fuel fees, would cover perhaps fifty to eighty hours a month in a loaner car — more than two hours per day — it’s no wonder that the Autolib scheme is gaining momentum.

This isn’t a unique idea — Zipcar offers conventionally-powered cars for similar money in cities across the world — but its progress is worth watching. Every happy Autolib customer is one less customer for a conventional mass-market automobile. He or she is also a vote against many of the things TTAC readers enjoy about cars: speed, freedom, unlimited personal mobility, the choice of everything from interior color to camshaft specification. That is, of course, unless people are stupid enough to let you rent their Corvettes.

Jack Baruth
Jack Baruth

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  • Murilee Martin Murilee Martin on Jul 25, 2012

    There is what appears to be a fairly successful rent-a-public-bike program here in Denver. The bikes are big heavy things (which isn't a big deal in the urban core of Denver, which is mostly fairly flat), painted bright red, and I see quite a few people riding them.

  • Safe as milk Safe as milk on Jul 27, 2012

    they were supposed to be installing thousands of these bike rental kiosks in downtown manhattan this summer. the project go delayed because of a "software glitch." the ciy & national newspapers are all excited about it but the neighborhood broadsheets aren't so sure. http://tinyurl.com/cf45cs5 the prices are very reasonable but they go up quickly, if you keep the bike for more than 45 minutes. it doesn't make much sense for recreational biking to keep a bike for 45 mins., so i just spent $400 on a new bike which i will drag up the elevator in my building and park on my tiny terrace. ny is really trying with this bike thing but we have a long way to go. the bike lanes are terrible. some are just faded painted lines that are ignored by everyone including the city buses. the island is ringed with a great bike path and that's the only place i would allow anyone in my family to ride one. on the car front, the zip car thing is very interesting but 2 problems. one: they are always booked far in advance. two: since nobody checks the cars between rentals, you never are sure about the cleanliness of what you are getting. still it costs me $425 to park my car each month so there is a lot to be said for renting even a dirty car. p.s. jack, where is the f86 track video?

  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
  • SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
  • SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
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