BMW Goes Super Aggressive In India
In my last post on TTAC, I wrote about how Mercedes-Benz, Audi and BMW are aggressively fighting for leadership in the luxury car market in India. This segment is just 20,000 units a year, but is expected to reach 1,50,000 units a year by 2020. Audi was breathing down the neck of BMW. However, BMW has bolstered its number one position with the launch of the F30 3-Series. The German automaker launched the new 3-Series in style, bringing in all the six generations of the 3-Series for the launch.
BMW has roped in Indian cricket superhero Sachin Tendulkar as the brand ambassador, who unveiled the car to the media. The new 3-Series is offered in 5 variants (4 diesel and 1 gasoline) across 2 engines – 320d and 328i. More variants of the 3-Series will be launched later. Even before launch, BMW had received 500 bookings for the car, which is not bad considering the 3-Series range starts at Rs. 28.9 lakhs ($ 52,300 + another $ 8000 for registration, insurance and road tax). The top of the line 3-Series (328i) is priced at Rs. 37.9 lakhs ($ 68,600).
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- El Kevarino There are already cheap EV's available. They're called "used cars". You can get a lightly used Kia Niro EV, which is a perfectly functional hatchback with lots of features, 230mi of range, and real buttons for around $20k. It won't solve the charging infrastructure problem, but if you can charge at home or work it can get you from A to B with a very low cost per mile.
- Kjhkjlhkjhkljh kljhjkhjklhkjh haaaaaaaaaaahahahahahahahaha
- Kjhkjlhkjhkljh kljhjkhjklhkjh *Why would anyone buy this* when the 2025 RamCharger is right around the corner, *faster* with vastly *better mpg* and stupid amounts of torque using a proven engine layout and motivation drive in use since 1920.
- Kjhkjlhkjhkljh kljhjkhjklhkjh I hate this soooooooo much. but the 2025 RAMCHARGER is the CORRECT bridge for people to go electric. I hate dodge (thanks for making me buy 2 replacement 46RH's) .. but the ramcharger's electric drive layout is *vastly* superior to a full electric car in dense populous areas where charging is difficult and where moron luddite science hating trumpers sabotage charges or block them.If Toyota had a tundra in the same config i'd plop 75k cash down today and burn my pos chevy in the dealer parking lot
- Kjhkjlhkjhkljh kljhjkhjklhkjh I own my house 100% paid for at age 52. the answer is still NO.-28k (realistically) would take 8 years to offset my gas truck even with its constant repair bills (thanks chevy)-Still takes too long to charge UNTIL solidsate batteries are a thing and 80% in 15 minutes becomes a reality (for ME anyways, i get others are willing to wait)For the rest of the market, especially people in dense cityscape, apartments dens rentals it just isnt feasible yet IMO.
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The Audi Q7 V12 TDI is no longer in production. Audi stopped building the V12 TDI engine. So this car won't be coming to India.
Like USA , in India BMW can make his big spot on car market. But they have to be aggressive to capture market. In India sport cars market is still in growing mode . If BMW enters in this time in market they can cover a lot of part of India. Most of young peoples choice is racing car or sport car so If BMW become aggressive that will be beneficial for them.