By on June 14, 2012

If you read Volkswagen’s global sales report for May, you get the impression that this was yet another great month. Global sales are up  7.8 percent in May. Things don’t look so rosy when you analyze the numbers a bit further.

As in last month, the blue numbers are calculated from archival data, the black numbers are as reported by Volkswagen AG. We have to do it this way, because Volkswagen does not deliver monthly data, except for the total global sales.

5M’12 5M’11 YoY May ’12 May ’11 YoY
Total 3,650,000 3,370,000 8.3% 763,800 708,800 7.8%
Europe 1,580,000 1,560,000 1.3% 330,000 330,000 0.0%
Ger 493,900 475,100 4.0% 106,400 108,100 -1.6%
WEUR ex D 825,800 881,900 -6.4% 164,400 178,900 -8.1%
EEUR 262,600 202,300 29.8% 57,500 47,000 22.3%
China 1,080,000 920,000 17.4% 221,100 178,800 23.7%
USA 224,100 172,300 30.1% 50,400 40,800 23.5%
South Am 376,700 376,800 0.0% 79,800 81,500 -2.1%

We see that growth in Europe came to a halt. This is Europe as defined by Volkswagen. We won’t be surprised  if Europe as defined as the EU will carry a minus when ACEA reports the numbers in a few days. Germany is down 1.7 percent. Western Europe ex Germany is down  8.1 percent. Eastern Europe, up 22.3 percent, is the only European bright spot.

“We continue to focus very closely on the growing uncertainties in the eurozone”,Volkswagen Group sales chief Christian Klingler said today. With approximately half of Volkswagen’s global business in Europe, and with South American sputtering, Volkswagen relies mostly on China and to a lesser degree on the U.S.A. for growth.


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4 Comments on “Volkswagen Hits Limits Of Growth In Europe...”

  • avatar

    VW was crowing about their strategic brilliance as North America collapsed and took Toyota’s and GM’s sales with it. Suddently, their perennial failure to sell more cars in North America in a year than Toyota sells Camrys in a month was genius-by-design.

    Are they going to admit that winning a race because a metaphorical sinkhole opened up in your competitor’s lanes doesn’t make you some kind of genius? Or are they going to pretend it’s different for them because now it’s their sinkhole?

    • 0 avatar

      Their stated goal is #1 by 2018. Now I don’t see the attraction but they do have 6.5 years to get there.
      US sales are increasing and European sales to date for the year are still actually slightly positive. I would hope for the world economy Europe is back growing well by 2018!
      If VW can get a competitive and popular compact CUV then they will have the 3 core areas covered – compact sedan, mid-size sedan and compact CUV. They are well on the way to hitting their 800K target in US sales.

      I agree with you that last year they profited by Toyota’s temporary issues. 2018 is still aways off though.

  • avatar

    Alex Trebek: Marvin, your turn.

    Winterkorn: Could I have transplant manufacturers for $100, Alex?

  • avatar

    I suspect this has nothing to do with Volkswagon, and everything to do with tight credit as EU banks deleverage. I can’t imagine any automakers doing particularly well in the EU until the current mess is sorted out…

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