Toyota To Cut Back At Home
Toyota will cut its production capacity in Japan by more than 10 percent to some 3.1 million units by 2014, if The Nikkei [sub] is correctly informed.
Plans for this year still call for 3.4 million units made in Japan, up 23 percent from the previous disaster year. By reducing this number, it appears as if Toyota expects domestic demand to weaken. Toyota will not lay off workers as part of the production reorganization, and it wants to keep its supplier base well nourished, the Nikkei says.
Toyota has committed to a domestic output of 3 million units per year. As demand grows elsewhere, Toyota’s share of cars produced at home will get smaller. Like the other Japanese carmakers, Toyota suffers from an overvalued yen that makes exports uncompetitive.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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