Toyota And BMW Plan To Take The Lead In Commercializing Fuel Cell Cars. Let's Revisit

Bertel Schmitt
by Bertel Schmitt

The intensified alliance between Toyota and BMW shines a new light on a technology that has been discussed for decades, but that never quite made it: Hydrogen fuel cells. BMW will get access to Toyota’s fuel cell technologies. This most likely spells the end of the fuel cell cooperation between BMW and GM. Let’s take another look.

Toyota is far ahead with the technology. The company had Fuel Cell Hybrid Vehicles (FCHV) on the roads for ten years. In 2009, it “launched” its FCHV-adv, basically a Highlander with the hybrid synergy drive from the Toyota Prius connected to a 90kW fuel cell stack. A few months ago, editor-at-large Ed Niedermeyer and I had it on a short test ride through the scenic warehouse landscape of Torrance, CA. Except for an eerily quiet drive, the ride was uneventful.

On a full tank of – this time real – gas, we could have taken it all the way to San Francisco and beyond – no range anxiety here. Fuel cell vehicles have all the advantages of a battery-operated vehicle, i.e. no emissions (the fuel stack produces water), and nearly none of its drawbacks.

If you want to drive tailpipe emission free, your choices are battery, or fuel cell. A fuel cell is basically a battery. Fuel cells and batteries use a chemical reaction to make electricity. When the chemicals in a battery are depleted, you must recharge or throw away the battery. The chemicals of a fuel cell are hydrogen and oxygen. You provide the hydrogen. The fuel cell stack uses free-of-charge oxygen from the air and produces electricity plus H2O – water. Proponents of the technology say that well-to-wheel, fuel cells involve much lower emissions than batteries. Refilling the hydrogen tank should not take longer than filling up with unleaded. Next stop after 400+ miles.

The only way to extend the range of a BEV (if you don’t want to add an ICE) is by adding more batteries. This quickly becomes an exercise in futility. Each added battery cell means more weight, heavier brakes, a larger traction motor, a stronger body to carry the mass, and in turn even more batteries. And most of all, it becomes insanely expensive.

Not so with fuel cells. Fuel cells can make electricity at weights that are between eight to 14 times less than current batteries. Extending the range of a fuel cell vehicle has negligible impact on its weight.

Like electricity, hydrogen is not a way to make energy, it is a way to transport energy. Hydrogen can be made in the same number of ways as electricity.

And why aren’t we all driving around in fuel cell vehicles by now? There were a number of technical challenges, but as Toyota Chief Engineer Satoshi Ogiso had told us last year, the challenges have all been mastered. The only real problem Ogiso is facing with hydrogen fuel cell vehicles is money:

“For us, the only remaining real issue that stands in the way of fuel cell electric vehicles is mass production cost.”

Current fuel cell technology is big, bulky, heavy and expensive. With enough scale, package size and price can come down considerably. Toyota plans to launch a commercial FCV in 2015. It still will be expensive, the Nikkei figures 5 million yen, or $62,000. By 2020, Ogiso plans to have an affordable FCV.

Luxury vehicles are much better for early-tech alternative propulsion, because the cars are big enough to hide the heft and expensive enough to mask the price. With their alliance, Toyota and BMW plan totake the lead in commercializing fuel cell cars,” as The Nikkei [sub] writes. Says The Nikkei:

“Other automakers are forging ties over green technologies. Daimler AG is rushing to develop a fuel cell car with capital partner Nissan Motor Co. Meanwhile, Honda Motor Co. and Hyundai Motor Co. are developing fuel cell cars on their own. General Motors Co. has been considering a fuel cell tie-up with BMW, but it may have to change course now that the German firm has opted to partner with Toyota.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Herm Herm on Jul 01, 2012

    The future of fuel cells is Solid Oxide Fuel Cells (SOFC).. these take a hydrocarbon and process it to get hydrogen, then the hydrogen is used to make electricity. My local supermarket has an emergency power supply based on this.. the unit is about the size of a railroad car and runs on diesel (it has internal diesel tanks). The Bloom box is another example, running on natural gas. Some run on methanol and power laptops. The issue with SOFC is that the high temperature they operate at is not well suited for cars, the rapid cycling up and down literally grinds the parts away. Work is ongoing since they dont have the efficiency limitation of heat engines. Platinum is not needed.

    • NMGOM NMGOM on Jul 01, 2012

      Excellent comment, Herm.. While platinum or palladium are not involved, other exotic, rare, high-tempertaure elements are. With those high operating temperatures, we could at least be assured of good cabin heat at -20 deg F in Outer Wiscongolia in January (^_^). But there is progress here, as you noted. Please see link: http://en.wikipedia.org/wiki/Fuel_cell#SOFC, partially quoted below - - - - "They require high operating temperatures (800°C to 1000°C) and can be run on a variety of fuels including natural gas." "Challenges exist in SOFC systems due to their high operating temperatures. One such challenge is the potential for carbon dust to build up on the anode, which slows down the internal reforming process. Research to address this “carbon coking” issue at the University of Pennsylvania has shown that the use of copper-based cermet (heat-resistant materials made of ceramic and metal) can reduce coking and the loss of performance. Another disadvantage of SOFC systems is slow start-up time, making SOFCs less useful for mobile applications. Despite these disadvantages, a high operating temperature provides an advantage by removing the need for a precious metal catalyst like platinum, thereby reducing cost. Additionally, waste heat from SOFC systems may be captured and reused, increasing the theoretical overall efficiency to as high as 80%-85%. The high operating temperature is largely due to the physical properties of the YSZ electrolyte. As temperature decreases, so does the ionic conductivity of YSZ. Therefore, to obtain optimum performance of the fuel cell, a high operating temperature is required. According to their website, Ceres Power, a UK SOFC fuel cell manufacturer, has developed a method of reducing the operating temperature of their SOFC system to 500-600 degrees Celsius. They replaced the commonly used YSZ electrolyte with a CGO (cerium gadolinium oxide) electrolyte. The lower operating temperature allows them to use stainless steel instead of ceramic as the cell substrate, which reduces cost and start-up time of the system." --------------

  • Carguy Carguy on Jul 01, 2012

    Thank you BS for this informative piece. Many people misunderstand the use of Hydrogen in cars as a fuel source and not just a battery replacement. However, I still don't think that pervasive use of FCHV is just around the corner. The discovery in the US and China of ample natural gas reserves will probably mean that wider use of CNG is more likely in the next 10 years than FCHVs.

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