So You Want To Be CEO Of A Global Automaker? Wait Until You Hear The Pay

Bertel Schmitt
by Bertel Schmitt

Judging from their writings, many TTAC commenters are prime candidates for a job as CEO at one of the world’s largest automakers. However, be careful who you work for. Executive pay is all over the map. It ranges from a charitable contribution of $1.71 million given to Toyota’s CEO, to nearly $29 million a year on Ford’s Alan Mulally’s paystub.

This according to a table circulated among reporters who, perched precariously in the 6th floor balcony of the National Convention Hall at the Pacifico in Yokohama, observed Nissan’s 113th ordinary general shareholders meeting today.

What Auto CEOs Make

Toyoda’s pay was not on the table , it probably was too small to register properly. As a principal shareholder, Toyoda most likely has more tax efficient ways of remuneration at his disposal. Also, his career choices are limited, he is unlikely to be seduced by rival carmakers. Honda President Takanobu Ito’s salary ($1.55 million p.a.) also was too low for the table compiled by executive pay consultants Towers Watson.

Ghosn’s job is not up for grabs anyway. Despite rumors spread by Bloomberg last week, Ghosn is not about to retire. Those who waited for an announcement today went home disappointed. Instead, the press corps could witness (but not overhear) a stern and somewhat one-sided exchange of opinions between Bloomberg reporter Yuki Hagiwara and her alleged source Koji Okuda.

With the top spot out of the question, you may have your sights set on a board seat at Nissan. Again, be careful. Ghosn’s lieutenants are paid “below the median of the global market,” their boss says. Except for Ghosn and 5 other directors, no Nissan executive is paid more than “one oku yen,” which converts to $1.25 million, as TTAC’s advisor in cross-cultural affairs, Frau Schmitto-san, and a forex table assure me.

However, those salaries are about to rise. “In the future we have to make a more significant investment in executive compensation,” says Ghosn. In a clear reference to the talent pool in TTAC’s commentariat, Ghosn continues: “Recruiting and retaining the industry’s best and brightest is a competitive advantage that we cannot afford to lose.”

To rub it in, Ghosn says that he knows “from recent experience that our executives are also the target of recruitment from global competitors.” Ghosn himself was offered the much higher paying job as CEO of Ford, which he turned down. There also had been a chance of Ghosn heading up a merged GM and Renault, an alliance that was famously torpedoed by Rick Wagoner. With the $12.5 million from Nissan, and another $3.5 million from Renault, Ghosn makes as much as Marchionne, and he should be quite comfortable.

If Nissan’s Ghosn and his “paid below the median of the global market” executive team were hoping for compassion from the media, the hope was in vain. No compassion was forthcoming. First reports, beamed from the perch while the shareholders were still convening, were headlined that “Nissan’s Ghosn remains Japan’s top-paid CEO” and that “Ghosn’s Pay Rises as Nissan Profit Beats Rival Japan Carmakers’.”

Still interested in a top job at one of the world’s largest carmakers? Be careful, you will have many enviers. Before Nissan’s shareholders could attend the meeting, they had to walk a gauntlet of vociferous protesters who were against global standards in executive pay.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Tikki50 Tikki50 on Jun 26, 2012

    CEO = Corporate Embezzlement Oportunist. No person is worth that, heck its not like the 100 people surrounding them dont "assist" with ideas, they didnt magically come up with a winner and deserve 9 million, right along with other the assisting directors they are way over paid for what they do. Unfortunately they are a small cult of people, hence the club mentality and why you wont see wage increases on the masses.

  • Glen.H Glen.H on Jun 27, 2012

    A bit of background here-Japanese CEOs generally don't tend to get as much as their American, and increasingly, European equivalents right across business. There is much less inequality in earnings from top to bottom in Japan as competition between individuals is seen as less desirable than in Western society and working as a cohesive group is more prized.

  • Jeff JMII--If I did not get my Maverick my next choice was a Santa Cruz. They are different but then they are both compact pickups the only real compact pickups on the market. I am glad to hear that the Santa Cruz will have knobs and buttons on it for 2025 it would be good if they offered a hybrid as well. When I looked at both trucks it was less about brand loyalty and more about price, size, and features. I have owned 2 gm made trucks in the past and liked both but gm does not make a true compact truck and neither does Ram, Toyota, or Nissan. The Maverick was the only Ford product that I wanted. If I wanted a larger truck I would have kept either my 99 S-10 extended cab with a 2.2 I-4 5 speed or my 08 Isuzu I-370 4 x 4 with the 3.7 I-5, tow package, heated leather seats, and other niceties and it road like a luxury vehicle. I believe the demand is there for other manufacturers to make compact pickups. The proposed hybrid Toyota Stout would be a great truck. Subaru has experience making small trucks and they could make a very competitive compact truck and Subaru has a great all wheel drive system. Chevy has a great compact pickup offered in South America called the Montana which gm could be made in North America and offered in the US and Canada. Ram has a great little compact truck offered in South America as well.
  • Groza George I don’t care about GM’s anything. They have not had anything of interest or of reasonable quality in a generation and now solely stay on business to provide UAW retirement while they slowly move production to Mexico.
  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. And an increased 'carbon tax' just kicked in this week in most of Canada. Prices are currently $1.72 per litre. Which according to my rough calculations is approximately $5.00 per gallon in US currency.Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
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