News of the next Alfa Romeo Spider sharing its technology with the Mazda MX-5 led to some speculation that the Spider would be a more expensive version of the MX-5, perhaps with a bespoke powertrain and styling. Not quite.
According to Retuers, the Spider will be the volume model, while the 4C mid-engined sports car will occupy a premium role.
For the Spider, Fiat aims to attract younger buyers who look at an accessibly-priced Scion FR-S or Subaru BRZ and will be priced like the Miata MX-5 ($23,500 to $31,225), aiming for similar volumes (5,674 in 2011, compared with around 3,500 for the BMW Z4 or the Mercedes SLK).
As far as I’m concerned, more affordable sports cars is always a good thing. The agreement between Fiat and Mazda likely stipulates just how similar the two cars can be, but it’s hard to imagine too much overlap between two sports cars with fiercely loyal camps. If anything, the fashionista crowd may gravitate towards the Italy narrative that goes with Alfa Romeo, while the older gents who have actually owned an Alfa (and dealt with the various issues associated with them) may be more open to the idea of a Miata.