Some people say Obama saved GM from the abyss. Some people say GM sold its soul to the Chinese devil to cheat death. In truth, the future of General Motors rests on the shoulders of a 5-foot-2 woman by the name of Diana Tremblay. Writes Ben Klayman at Reuters:
“Global manufacturing chief Diana Tremblay is one of the highest-ranking women in the automotive industry. Throughout her 35-year career at GM, she has made her mark in what were regarded as male domains, from directing foundry workers to staring down union labor negotiators.
Now she faces an even more critical task for the world’s largest automaker – ensuring the smooth 2013 introduction of the remodeled full-size pickup trucks and SUVs, GM’s high-profile equivalent of a new Apple iPhone.
While executives at GM touted its strength in overseas markets like China after the Detroit company’s bankruptcy and $50 billion U.S. taxpayer bailout, it turns out the profit engine has instead been North America. And nothing is more important to that success than the second-quarter introduction next year of the big Chevrolet Silverado and GMC Sierra pickups and related SUVs, which analysts say generate profits of $12,000 to $14,000 per vehicle. ”
GM’s new full-size trucks will debut in Q2 2013, and with a successful launch, Trucks could boost operating profit by over $1 billion in ’13 and ’14, analysts say. 60 percent of GM’s profits come from trucks. GM depends on the success of the new truck line, and on the petite Diana Tremblay. Read the rest of the story here.