The big news for the 2013 Ford F-Series appears to be the use of buttons, rather than
trying to cram MyFord Touch down the gaping maw of every single product in the lineup implementing the MyFord Touch infotainment system. Apparently, it all has to do with work gloves.
Damon Lavrinc, of Wired magazine (and the authority on the nexus between the automotive and tech worlds) spoke to a Ford rep, who said that F-Series customers preferred physical controls over touchscreens, since the capactive controls tend to function poorly when work gloves are involved. Lavrinc went on to note that Ford was wise to stick to the formula that’s made the F-Series the best selling vehicle in American since time immemorial.
My question to Ford is this; construction workers are likely wearing gloves only during certain parts of the day. What about those who live in the snow belt, where for as much as 6 months of the year, motorists are wearing gloves all the time? Aside from the usual drawbacks of MyFord Touch (the distractions, awkward responses etc), having to jockey ones gloves on and off for simple tasks isn’t exactly an example of technology making one’s life easier.
The Wired article also quotes a Ford spokesperson admitting that only 50 percent of Edge and Explorer customers actually like the MyFord Touch system.There is evidently a large number of consumers who aren’t that interested in having to tap and finger-jab their way to a slower fan speed or different radio station, and there are plenty of good alternatives being sold at virtually every other dealership.