Japan In May 2012: Back From The Dead

Bertel Schmitt
by Bertel Schmitt

Domestic sales of new cars, trucks and buses in Japan rose 66.4% from a year earlier in May, data provided by Japanese industry groups show.

Total vehicle sales Japan May ’12ManufacturerMay ’12May ’11YoYMS May ’12MS May ’11Daihatsu55,45732,47970.7%14.0%13.7%Hino2,9521,078173.8%0.7%0.5%Honda57,92328,910100.4%14.7%12.2%Isuzu3,7411,648127.0%0.9%0.7%Lexus3,1771,78977.6%0.8%0.8%Mazda17,09912,15540.7%4.3%5.1%Mitsubishi9,82110,552-6.9%2.5%4.4%Mitsubishi Fuso2,740894206.5%0.7%0.4%Nissan44,34837,98716.7%11.2%16.0%Subaru10,2049,7155.0%2.6%4.1%Suzuki54,92436,47250.6%13.9%15.4%Toyota114,21048,733134.4%28.9%20.5%UD Trucks765323136.8%0.2%0.1%Other17,58914,62820.2%4.5%6.2%Total394,950237,36366.4%

According to the Japan Automobile Dealers Association and the Japan Mini Vehicles Association, 394,950 vehicles (including mini vehicles and imports) were sold in May, up from 237,363 in May 2011.

The number is exaggerated because May 2011 sales had collapsed as an aftermath of the March 11 earthquake. For the first five months, total sales in Japan are nearly 56 percent above those in the same period last year.

Regular vehicle sales Japan May ’12ManufacturerMay ’12May ’11YoYYTD ’12YTD ’11YoYDaihatsu225107110.3%1,2731,00426.8%Hino2,9521,078173.8%17,58911,99346.7%Honda31,57621,29448.3%224,113145,73353.8%Isuzu3,7411,648127.0%25,14714,67871.3%Lexus3,1771,78977.6%18,78213,95334.6%Mazda13,1938,51055.0%75,31555,02836.9%Mitsubishi3,4864,059-14.1%26,00722,31716.5%Mitsubishi Fuso2,740894206.5%14,7678,71069.5%Nissan32,92728,03717.4%235,797164,58443.3%Subaru5,4925,622-2.3%39,92229,29936.3%Suzuki7,7945,43443.4%41,46832,28628.4%Toyota110,71448,733127.2%722,695394,68383.1%UD Trucks765323136.8%3,9332,57852.6%Other17,58414,62620.2%92,97473,30926.8%Total236,366142,15466.3%1,539,782970,15558.7%

In the regular vehicle department, Toyota mounts a strong comeback wiith sales up 83 percent in the first five months. Imports of non-Japanese makers captured in “other”) are up nearly 27 percent through May. Imports of Japanese makers are in their respective results.

Mini vehicle sales Japan May ’12ManufacturerMay ’12May ’11YoYYTD ’12YTD ’11ChangeSuzuki47,13031,03851.8%262,107184,55942.0%Daihatsu55,23232,37270.6%312,725204,24953.1%Mitsubishi6,3356,493-2.4%39,96941,465-3.6%Subaru4,7124,09315.1%41,52332,02129.7%Honda26,3477,616245.9%131,83555,667136.8%Mazda3,9063,6457.2%23,86119,92619.7%Nissan11,4219,95014.8%73,91459,36024.5%Toyota3,496016,281Other52150.0%211723.5%Total158,58495,20966.6%902,236597,26451.1%

In the separately reported mini vehicle department, Honda roars back to life. Honda’s kei car sales more than tripled in May, and are up 137 percent in the first five months.

Japan Big Three May ’12GroupToyota Motor CoNissanHondaUnits May ’12172,61944,34857,923Units May ’1182,29037,98728,910Units YoY109.8%16.7%100.4%MS May ’1243.7%11.2%14.7%MS May ’1134.7%16.0%12.2%Units YTD ’121,070,563309,711355,948MS YTD ’1243.8%12.7%14.6%Units YTD ’11611,929201,786205,093MS YTD ’1139.0%12.9%13.1%YoY YTD74.9%53.5%73.6%

Comparing Japan’s Big Three, Toyota (including Daihatsu and Hino) is back with a vengeance, doubling group sales in May, and adding nearly four points of market share in the first five months of the year. Honda added a little share, while Nissan lost a bit.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.
  • Tassos Jong-iL I really like the C-Class, it reminds me of some trips to Russia to visit Dear Friend VladdyPoo.
  • ToolGuy New Hampshire
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